Aviva Australia, formerly Norwich Union Australia, recently launched a new advertising campaign to create a link between its sponsorship of the Aviva Ballkids at the 2006 Australian Open.
Aviva Australia, formerly Norwich Union Australia, recently launched a new advertising campaign to create a link between its sponsorship of the Aviva Ballkids at the 2006 Australian Open.
Designed to promote the new name and highlight Aviva's specialist areas, the billboard and print advertisements simply show the branded back of an Aviva Ballkid and the line Aviva. Life insurance, investments, super and Ballkids'.
According to Aviva Australia's group director of product, marketing and public affairs Rob Donaghy, the advertisements were designed to create a strong link between what Aviva does and its sponsorship of the Aviva Ballkids, and are positioned to maximise public focus on the Aviva brand during the tennis tournament.
The super sites are positioned on major roadways carrying both local and international tennis fans to Melbourne Park, the home of the Australian Open located on the banks of Melbourne's Yarra River.
The billboards are certainly striking and are very simple in their message - highlighting what our business does in Australia. We are proud to be associated with a major global sporting event such as the Australian Open, and the Ballkids sponsorship fits very well with our corporate image, said Rob.
The Aviva Ballkids billboard campaign will also be supported by bus shelter advertising in the city and inner suburbs throughout January and February and print advertising will appear in major metropolitan newspapers. Television advertisements will also appear on Channel 7.
The creative concept was developed by Onion, Aviva's advertising agency.
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For further information please contact:
Simon Morgan
Group General Manager Public Affairs
Phone: (03) 9829 8892
Mobile: 0407 966 632
Notes to editors:
- Aviva Australia is a group of two specialist financial services companies: Navigator and Norwich Union Life Australia Ltd. Portfolio Partners is the Australian funds management arm of Aviva plc. Through these companies we provide products and services in the areas of wealth creation and wealth protection for more than 300,000 customers throughout Australia.
- Globally, Aviva Australia is part of Aviva plc, the world's sixth largest insurance group, the largest insurer in the UK and one of the top five life companies in Europe. Aviva was formed in May 2000 through the global merger of CGU plc and Norwich Union plc.
- Aviva is a leading provider of life and pensions products to Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance. It has premium income and investment sales from continuing operations of A$78.6 billion, and more than A$645 billion of assets under management (as at 7July 2005). The group has more than 60,000 employees and 30 million customers worldwide.
- The information in this document reflects Navigator Australia Limited's ('Navigator?) ABN 45 006 302 987 understanding of existing legislation, proposed legislation, rulings etc as at the date of issue. In some cases the information has been provided to us by third parties. While it is believed the information is accurate and reliable, this is not guaranteed in any way. The information given in this document is of a general nature and has not taken into account the investment objectives, financial situation or particular needs of any particular person and it is not a substitute for professional advice. A PDS is available from NULIS or your financial adviser. Applications to invest in investment product(s) through the investor directed portfolio service ("IDPS"), operated by Navigator, must be made by completing the application form attached to the applicable IDPS Guide Offer Document and Investment Allocation Authority. Before making an investment decision on the basis of the information above, a prospective investor needs to consider, with or without the assistance of a professional adviser whether the information is appropriate in the light of their particular investment needs, objectives and financial circumstances. Aviva does not receive any remuneration in relation to the provision of information available from this press release which is of a general nature only.