Our people

We are building an innovative and energetic organisation connected to our values and focused on our customers.

Our people strategy

Aviva is made up of nearly 30,000 people around the world and in the UK, our home market, we employ around 16,000 people.

Our global people strategy recognises the talent we have within our business and sets out how we will accelerate our performance from the inside out. We will:

  • Focus on our customers by connecting what we do every day with our purpose.
  • Give our people the freedom to act in line with our values.
  • Develop leaders who dream big - think customer first, build amazing teams and empower their people.
  • Create an inclusive and diverse environment so that everyone can be themselves.
  • Create competitive advantage by investing in the skills, mindsets and future talent we need to win in a digital age.
our people at a Pride event
Our people are committed to supporting diversity

Our culture

Sarah Morris, our Chief People Officer, says:

We want to be a 321-year old disruptor, benefitting from the strength of our past while leading the way in a digital age.

To disrupt insurance, we must transform our culture. With the right culture, Aviva will be agile, innovative and visionary. We will delight and serve our customers brilliantly.

We are focusing on our customers and on innovation and simplicity to deliver on our purpose. 

Our values - Care More, Never Rest, Kill Complexity and Create Legacy - are deliberately edgy, thought-provoking and challenging.  We strive to live them every day.  We want them to guide everything we do and the decisions we take.

You can find out more about our culture in the All about us section.

Inclusive diversity

Mark Wilson, Group CEO says:

Inclusive diversity is at the heart of how we do business. If people can be themselves, they’ll be happier and perform better.

87% of our people feel that people from diverse backgrounds can succeed at Aviva.

We believe high-performing teams value the power of difference. Drawing from the widest pool of perspectives helps us deliver the best for our customers.

Inclusive diversity runs through everything we do. From helping our global customers, to attracting and developing our people, to how we run our business and measure success.

Inclusive diversity is important to us. We’re working on it together, and with brilliant partners. We’re thinking differently. We’re becoming more inclusive and diverse all the time. 

Among other things, we're improving gender balance by developing the next generation of female leaders.

In the UK, we’ve published our 2017 gender pay gap report. It sets out the actions we’re taking to create an inclusive culture and make the positive progress we need to see.

Jan Gooding, our Global Inclusion Director, says: "Diversity is simply a reflection of society in whichever markets you operate in. Inclusion is how you choose to harness diverse perspectives to produce the best results. Talented people doing great work for customers is central to the success of Aviva."

Doing the right thing for our people

Being a Living Wage Employer

We want our people to be able to enjoy a decent standard of living – that’s why we’re proud to be a real Living Wage Employer in the UK. And that includes contractors and suppliers who work on our sites too – people like Lynne Hanner (below) and her team, who do a great job helping to keep our offices in Norwich clean and safe.

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In this video Lynne talks about why receiving the Living Wage has made a huge difference to her and her family.

Equal paid parental leave for Aviva employees

We give our people in the UK, Ireland, France, Singapore and Canada equal paid parental leave. Whatever your gender, sexual orientation or how you become a parent – birth, adoption or surrogacy – you’re entitled to the same amount of paid and unpaid time off. We’re working to extend this benefit to all our people globally within the next year.  

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Watch our video to see how some of our people feel about not having to choose between caring and career: 

Our communities 

We take our responsibilities seriously, not only to our customers and colleagues, but also to the communities where we live and work. We try to live up to our value to create legacy: in 2016 our community development activity, including the Aviva Community Fund and carbon offset projects, benefitted 1,600 community projects and 939,000 people globally.

You can find out more about how we support our communities in the social purpose section of this site.


We proudly support a diverse range of sponsorship, community investment and charitable-giving programmes across Aviva.

Find out more about our UK sponsorship activity.