Our people

Our people

We are building an innovative and energetic organisation connected to our values and focused on our customers.

Our people strategy

A diverse and inclusive culture is essential to the long-term success of Aviva and enabling us to respond to our diverse customer and wider stakeholder needs
Aviva plc Board Diversity and Inclusion Statement

Aviva is made up of 30,000 people around the world and in the UK, our home market, we employ more than 14,600 people.

Our global people strategy sets out how we will accelerate our performance from the inside out. We will:

  • Focus on our customers by connecting the day-to-day activities of our people with our purpose.
  • Give our people the freedom to act in line with our values. 
  • Make leadership a way of life so all our people contribute to delivering our strategy and think independently. We want leaders who dream big and move fast in everything they do.
  • Create an inclusive and diverse environment so that everyone can be themselves.
  • Actively invest in the skills, mind-sets and future capabilities we need to win in a digital age.
our people at a StudentPride event
Student Pride: we’re serious about attracting and retaining a diverse workforce at Aviva

We recognise that we are on a journey to accelerate Aviva’s transformation into a company that puts the customers at the centre of everything we do and our focus will be on ensuring our people can deliver in an innovative and simple way.

Find out more about the progress we made in 2017 to develop an inclusive workforce which is fit for the future.

Our culture

To disrupt insurance, we must transform our culture. With the right culture, Aviva will be agile, innovative and visionary. We will delight and serve our customers brilliantly.

We are focusing on our customers and on innovation and simplicity to deliver on our purpose. 

Our values - Care More, Never Rest, Kill Complexity and Create Legacy - are deliberately edgy, thought-provoking and challenging.  We strive to live them every day.  They guide everything we do and the decisions we take.

You can find out more about our culture in the All about us section.

Inclusive diversity

Inclusive diversity is at the heart of how we do business. If people can be themselves, they’ll be happier and contribute their best thinking.
Sarah Morris, Chief People Officer

87% of our people feel that people from diverse backgrounds can succeed at Aviva.  We want to see this reflected in the diversity of talent we attract and develop within the Company.

Image of Aviva communities representatives
Our Aviva Communities are one of the ways we’re working together to become more diverse and inclusive.

We believe high-performing teams value the power of difference. Drawing from the widest pool of perspectives helps us deliver the best for our customers.

Inclusive diversity is important to us and we believe it is a key requirement for the workforce of the future. We’re working on it together, and with brilliant partners. We’re thinking differently. We’re becoming more inclusive and diverse all the time. 

Among other things, we're improving gender balance by developing the next generation of female leaders. In 2017,  for the first time, we set a 30% target to increase the proportion of women in senior roles across the Group by 2020.

Two women talking at a desk
We are taking action to create an inclusive culture

In the UK, we’ve published our 2018 gender pay gap report. It sets out the actions we’re taking to create an inclusive culture and make the positive progress we need to see.

Diversity is simply a reflection of society in whichever markets you operate in. Inclusion is how you choose to harness diverse perspectives to produce the best results. Talented people doing great work for customers is central to the success of Aviva.


the proportion of women we aim to have in senior roles across the Group by 2020


of our people feel able to try new ideas to benefit our customers

Doing the right thing for our people

Being a Living Wage Employer

We want our people to be able to enjoy a decent standard of living – that’s why we’re proud to be a real Living Wage Employer in the UK. And that includes contractors and suppliers who work on our sites too. People like Lynne Hanner and her team, who do a great job helping to keep our offices in Norwich clean and safe.

In this video Lynne talks to some of our people about the huge difference the Living Wage has made to them and their families. 

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Equal paid parental leave for Aviva employees

We give our people in the UK, Ireland, France, Singapore, Canada and Italy equal paid parental leave. Regardless of your gender, sexual orientation or how you become a parent – birth, adoption or surrogacy – you’re entitled to the same amount of paid and unpaid time off. We’re working to extend this benefit to all our people.

Watch our video to see how some of our people feel about not having to choose between caring and career: 

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Our communities 

We take our responsibilities seriously, not only to our customers and colleagues, but also to the communities where we live and work. We try to live up to our value to create legacy: in 2017 our community development activity, including the Aviva Community Fund and carbon offset projects, benefitted 2400 community projects and 792,000 people globally.

You can find out more about how we support our communities in the social purpose section of this site.


We proudly support a diverse range of sponsorship, community investment and charitable-giving programmes across Aviva.

Find out more about our UK sponsorship activity.