Our customers

What matters most to you? What do you want to protect? What kind of future do you hope for?

Every one of our 33 million customers is different. Each one has their own priorities and concerns. We exist to help every one of them to protect what’s important and to rewrite their futures.

We look after our customers when the bad stuff happens.  We are here to help our customers defy uncertainty. But we also want to prevent some of those problems from happening in the first place.  We take these responsibilities seriously.

Lisa from our Claims Assessment team in York takes calls from customers who need to make critical illness or death claims. She says:

Some customers just want to give you the information and get off the telephone. Other customers really need a phone hug and somebody on the other end of the phone to reassure them.

In this video you can hear more from Lisa and see how she and her colleagues help our customers:

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We provide a wide range of insurance, protection, investment and savings products. In fact, the range of cover we provide is what makes Aviva different to other companies.

Each year we pay our customers over £30 billion in claims and benefits.

At Aviva, we put digital first so that we can offer our customers better, more personalised products and services.

For over three hundred years, we have proved our ability to adapt to our customers’ changing needs. And with a strong balance sheet and £475 billion of assets under management (as at 30 June 2017), our customers can be confident we will still be there for them long into the future.

We are clear that it's our culture and the passion for helping our customers which sit at the heart of Aviva’s future success. This is how we will thrive and be there for our customers - not just today, but for decades to come.

To our customers, I say thank you for putting your trust in us. We’re committed to fighting your corner.

- Mark Wilson, Group CEO

Customer videos