Our business

How we’re organised

We provide savings, retirement and insurance to over 33 million customers.

UK & Ireland Life

Woman and child counting money
We help people save for retirement.

Helping people save enough for retirement is one of the biggest challenges facing our communities. Our Savings and Retirement business within UK Life is ideally placed to take on this challenge.

With savings, protection, health, annuities and equity release products, we are the only insurer which can help our customers at every stage of their lives.

Together with our intermediary partners, we have a distinctive position. We have strong capabilities in data analytics, underwriting and asset-liability management. And we have access to Aviva Investors’ asset management expertise. That’s why we are the leading life insurer in the UK.


in UK Workplace Pensions by Assets Under Administration


Market position in UK individual annuities

UK & Ireland General Insurance

What we do really matters to our customers. We protect homes, cars and holidays; we insure businesses against flooding and cybercrime.

Our underwriting, brand and distribution network are major assets. We have outstanding capabilities in data and analytics, digital, claims and risk management. We know growth comes from listening to what our customers want from us. From thinking people, not products. Customers, not policyholders. 


market position in the UK



Brand recognition in Ireland


Across Canada we are committed to being there for our customers when they need us the most. We protect homes, cars, businesses – we play a critical role in our customers’ lives and covering their needs.

We serve 2.4 million customers through a long-standing partnership with RBC Insurance, wholly-owned intermediaries and thousands of independent brokers.

Top 3 in the market


Aviva Investors

We provide investors with confidence in their investment decisions and outcomes. We integrate our whole business around our investors – the outcomes they want and the values they hold.

Responsibility is built into everything we do. Doing the right thing for our people, clients and their investments is fundamental to our legacy and long-term success. Acting and investing responsibly makes financial sense and helps create a sustainable future for us all.

We bring broad and deep asset management expertise across all major asset classes, and a distinct combination of insurance heritage and investment capabilities. Visit our Aviva Investors website.


Aviva Investors assets under management (30 June 2020)

Continental Europe

Our businesses in France, Italy, Poland and Turkey offer insurance, savings, investment and protection products. We help customers make the most of their money, plan for the future and protect against the unexpected.

As we seek to transform Aviva, we are managing these businesses for long-term shareholder value.

On 23 November 2020 we announced our agreement to sell our entire shareholding in Aviva Vita, an Italian life insurance joint venture. 


Our businesses in Asia help customers meet their savings and insurance needs. We operate in China and Vietnam and have a minority investment in Singapore.

We are managing our Asian businesses for long-term shareholder value.

On 14th December 2020 we agreed to sell the entire shareholding in our wholly-owned life insurance business in Vietnam. Read the announcement.


Our markets
Our markets

Annual report and accounts 2019

Aviva Ireland

Aviva Canada

Aviva Investors