How we’re organised

Core markets

We provide savings, retirement and insurance to 18 million1 customers in our core markets.

Life: UK & Ireland

We are the UK’s largest insurer with a 23% share of the UK life and savings market. We are a trusted provider of savings, retirement, insurance and health products to both individual and corporate customers.

We help individuals save and achieve financial peace of mind, managing their savings and income up to and through retirement. We help customers save through their workplace, via advisers or engaging directly with us as well.

We also help our corporate customers with de-risking solutions for their pension schemes and promote wellbeing and health with their workforce.

Strong brand awareness and a proven track record in customer experience have allowed us to develop strong relationships with distribution partners such as independent financial advisers, employee benefit consultants, banks and estate agents as well as offering digital direct solutions to customers.

Our core lines of business in Ireland are pre and post-retirement unit-linked contracts, unit-linked savings & investment contracts, in addition to protection and annuity contracts.

General Insurance: UK & Ireland

We are a leading general insurer in both the UK and Ireland. What we do really matters to our customers. We protect homes, cars and holidays; we insure businesses against flooding and cybercrime.

Our strength of distribution, brand recognition, digital innovation, and high level of service are what set us apart for our customers and intermediaries. TNPS (Transactional Net Promotor Score) and broker trust scores continue to be market leading across all areas, and our UK claims service is ranked world class. The quality of our service has enabled us to develop long-term relationships with four of the UK’s six largest banks to provide their insurance solutions.

In the UK, we offer Personal lines insurance, with a core focus on home, motor and travel insurance. Our digital capabilities make claims and transactions easier and simpler for customers with 5 million customers now registered on MyAviva. Our Personal motor digital solution allows customers greater control over their claims with online reporting and a self-serve booking tool for car repairs.

In Ireland, we focus on home and motor insurance in Personal lines. We’re constantly updating our private motor rating models to ensure that we continue to have market-leading risk selection.

We also offer Commercial lines insurance in the UK to a wide range of businesses, from micro through small and mid-market to large, multinational corporates. In Ireland, we provide commercial cover to all sized businesses.

General Insurance: Canada

Aviva Canada offers a range of General insurance products to nearly 2.4 million customers.

We are committed to being there for our customers when they need us most. We protect homes, cars and business. We play a critical role in our customers’ lives and covering their needs.

We have a strong, long-standing relationship with our network of over 800 independent brokers and a partnership with Royal Bank of Canada.

Top 3 in the market


Aviva Investors

Combining our insurance heritage with skills and experience in asset allocation, portfolio construction and a rigorous risk and control culture, we provide a range of investment solutions to our institutional, wholesale and retail clients.

We integrate our whole business around our clients to deliver the investment outcomes and experience they need, with a diversified range of capabilities in real assets, multi-asset, equities, fixed income and credit.

Our ongoing commitment to investing responsibly for our clients is at the heart of our approach. We lead by example and influence others to act on critical issues such as climate change and human rights, creating a stronger economy and society as well as enhanced investor and shareholder value over the long term.

Visit our Aviva Investors website.


Aviva Investors assets under management (30 September 2021)

Strategic investments

Our long-term business operations in China, India and Singapore offer a range of insurance and savings products. 

In China, we continue to have an excellent relationship with our partner COFCO. We have performed resiliently despite the challenges of COVID-19. This is because of our well-developed digital capability which helped us rapidly adapt to lockdown. 

In India, we have a life insurance business through our joint venture with Dabur Invest. Corp. The business is a provider of savings, protection and retirement products through bancassurance, retail agency channels and a direct sales force.


On 1 December 2021 we completed the sale of remaining Italian Life and General Insurance Businesses.

On 30 November 2021 we completed our sale of Aviva Poland

On 1 October 2021 we completed the sale of our Italian General Insurance business.

On 30 September we completed our sale of Aviva France.

On 6 May 2021 we completed our exit from Turkey.

On 14 December 2020 we agreed to sell the entire shareholding in our wholly-owned life insurance business in Vietnam

During 2020, we completed the disposals of a majority shareholding in Friends Provident International Limited, a majority shareholding in Aviva Singapore and our joint ventures in Indonesia and Hong Kong.


1 as at 31 December 2020

**within our continuing operations