We provide wealth, retirement and insurance solutions to 18.5 million customers in our core markets.
UK & Ireland Life
Aviva is the UK’s largest life insurer with a 25% share1 of the UK market, over 11 million customers, and a product range which meets all our customers’ insurance, wealth and retirement needs.
We help individuals save and achieve financial peace of mind either directly or through intermediaries. We provide corporate customers with de-risking solutions for their pension schemes and provide solutions to help promote wellbeing and health within their workforces.
Our financial strength gives customers and our investors certainty. We are well capitalised, and the breadth of the UK Life business and the wider Aviva Group gives us a significant capital advantage.
In Ireland our strategy is to transform and grow the business. We are currently fourth2 in the market and have an ambitious long-term target to become the market leading intermediary provider.
1Association of British Insurers (ABI) – 9 months to 30 September 2021
2Aviva calculation derived from the Milliman Life and Pensions New Business 2020 Report, which is based on responses from a number of key companies within the Irish life market.
UK & Ireland General Insurance
Aviva is a leading insurer in both the UK and Ireland general insurance (GI) markets, providing insurance solutions to c.6 million customers. We are number one in the UK market and number three in Ireland1.
Our strategy is to invest for profitable growth and to deliver on our ambition to be the clear market leader in Personal Lines and Commercial Lines in the UK and Ireland.
We are committed to delivering a simple, digitally-enhanced experience for our customers and intermediaries.
1Aviva’s estimates based on a combination of the 2020 ABI General Insurance Premium Distribution and competitor results
Canada General Insurance
Aviva Canada holds the number three position in the Property & Casualty market with an 8% market share1, offering a range of GI products.
We have set clear priorities to become the undisputed choice for our customers, distributors and our people.
Our strategy is to deliver sustainable growth, invest in industry leading capabilities, transform the service experience through digitization, and disrupt the market with innovation.
1Canadian market share source: 2020 MSA Research Results. Includes: Lloyds, excludes: ICBC, SAF, SGI and Genworth.
Aviva Investors is a global asset manager that combines our insurance heritage, investment capabilities and sustainability expertise to deliver wealth and retirement outcomes that matter most to investors.
Aviva Investors manages £268 billion (2020: £260 billion1) of assets, with £216 billion (2020: £209 billion1) managed on behalf of Aviva Group.
We have a highly diversified range of capabilities, with expertise in real assets, multi-assets, equities and credit.
Our goal is to support Aviva becoming the UK’s leading insurer and the go-to customer brand while also leveraging our expertise for the benefit of external clients.
In January 2021, we announced our new ‘climate engagement escalation programme’ starting with 30 systematically important carbon emitters in the oil and gas, metals and mining, and utilities sectors.
Visit our Aviva Investors website.
1Assets under management at 31 December 2020 have been represented to reflect movements in continued and discontinued business, and a re-classification of certain funds between internal and external.
Our long-term business operations in China, India and Singapore offer a range of insurance and savings products.
In China, we continue to have an excellent relationship with our partner COFCO providing traditional savings and health services.
In India, we have a life insurance business through our joint venture with Dabur Invest. Corp. The business is a provider of savings, protection and retirement products through bancassurance, retail agency channels and a direct sales force.
On 29th December 2021 we completed the sale of Aviva Vietnam.
On 1 December 2021 we completed the sale of our Italian Life Insurance businesses.
On 30 November 2021 we completed our sale of Aviva Poland.
On 1 October 2021 we completed the sale of our Italian General Insurance business.
On 30 September we completed our sale of Aviva France.
On 6 May 2021 we completed our exit from Turkey.
During 2020, we completed the disposals of a majority shareholding in Friends Provident International Limited, a majority shareholding in Aviva Singapore and our joint ventures in Indonesia and Hong Kong.
More about Aviva
A refocused Aviva, transforming at pace.
More about our strategy
Our customers don’t have to worry about the bumps in life’s road. They can count on us to help.
How we help
Our people are Aviva. They are focused on delivering our purpose and making things better for our customers and colleagues. They make this great place to work.
Learn our values
Diversity and inclusion
We are committed to ensuring our people are a reflection of the customers and communities we serve.
Diversity and inclusion at Aviva