How we’re organised

Our businesses

We provide Insurance, Wealth and Retirement solutions to 18.7 million customers.

UK & Ireland Life (Insurance, Wealth & Retirement)

Aviva is the largest life insurer in the UK, holding a 20% share1 of the UK market. Our unique position in the market enables us to support over 11 million customers with products spanning Insurance, Wealth and Retirement.

More importantly than ever, we continue to help our customers protect themselves and their families. We help individuals save and achieve financial peace of mind either directly or through intermediaries. We provide corporate customers with de-risking solutions for their pension schemes and provide solutions to help promote wellbeing and health within their workforces.

Our financial strength gives customers and our investors certainty. We are well capitalised, and the breadth of the UK Life business and the wider Aviva Group gives us a significant capital advantage.

In Ireland our strategy is to transform and grow the business. We are currently fourth2 in the market and have an ambitious long-term target to become the market leading intermediary provider.

Visit our Aviva UK and Aviva Ireland website.

1Association of British Insurers (ABI) – 9 months to 30 September 2021

2Aviva calculation derived from the Milliman Life and Pensions New Business 2020 Report, which is based on responses from a number of key companies within the Irish life market.

UK & Ireland General Insurance

Aviva is a leading insurer in both the UK and Ireland market, providing insurance solutions to around 6 million customers. We are number one in the UK1 and number three in Ireland2.

We offer a range of products and services to both individual and commercial customers.

Our strategy remains investing for profitable, diversified growth; and to deliver on our ambition to be the clear market leader for GI in the UK and Ireland. We are pursuing this by delivering across four priorities:

  • Being a trusted customer champion
  • Becoming a diversified growth engine
  • Forging first class operational foundations to drive efficiency
  • Leading on sustainability

Visit our Aviva UK and Aviva Ireland website.

1. ABI General Insurance Company Rankings 2021, by GWP

2. Insurance Ireland Non-life Members ranking 2021, by GWP

Canada General Insurance

Canada is one of the ten largest property and casualty insurance markets globally1 and Aviva Canada holds the number two position with a c.8% market share2 offering a range of general insurance products.

We have a clear set of priorities to become the leading insurer in Canada – the top choice for customers, distributors and our people.

Visit our Aviva Canada website.


2. 2022 Q3YTD MSA Research Results. Includes Lloyds, excludes ICBC, SAF, SGI and Genworth

Aviva Investors

Aviva Investors is an asset manager that combines our insurance heritage, investment capabilities and sustainability expertise to deliver investment outcomes that matter most to clients.

Aviva Investors manages £218 billion (as at 30 September 2023) of assets.

By combining our insurance heritage with our skills and experience in asset allocation, portfolio construction and risk management, we provide a range of asset management solutions to our institutional, wholesale and retail clients.

We continue to deliver for customers and investors by meeting their investment needs. Our focus on ESG is demonstrated by our strategy and actions, leading by example and influencing others to act.

Visit our Aviva Investors website.

International investments

Our long-term business operations in China, India and Singapore offer a range of insurance and savings products.

In China, we continue to have an excellent relationship with our partner COFCO providing traditional savings and health services.

In India, we have a life insurance business through our investment with Dabur Invest. Corp. The business is a provider of savings, protection and retirement products through bancassurance, retail agency channels and a direct sales force.


On 13 September 2023 we announced that Aviva is to exit Singlife joint venture.

On 29th December 2021 we completed the sale of Aviva Vietnam.

On 1 December 2021 we completed the sale of our Italian Life Insurance businesses.

On 30 November 2021 we completed our sale of Aviva Poland

On 1 October 2021 we completed the sale of our Italian General Insurance business.

On 30 September 2021 we completed our sale of Aviva France.

On 6 May 2021 we completed our exit from Turkey.

During 2020, we completed the disposals of a majority shareholding in Friends Provident International Limited, a majority shareholding in Aviva Singapore and our joint ventures in Indonesia and Hong Kong.