How we’re organised

Our IWR business offers insurance (protection and health), wealth (pensions, savings and investments) and retirement (annuities and equity release) products.

Aviva is the largest life insurer in the UK¹, holding a 24% share² of the UK market. Our unique position enables us to deliver on our vision to become the UK & Ireland’s go-to life-time partner for financial wellbeing by supporting over 12 million customers.

Insurance

We are the largest combined provider of Individual and Group Protection in the UK, insuring over 9 million lives.

The acquisition of AIG Life cemented our number one position in the market and has complimented the breadth of offerings we can offer our corporate and individual customers.

We also have a strong, growing Health business serving corporate and individual clients.

Wealth

We are a market leader in Wealth by assets and flows, with the number one³ position in workplace, a leading adviser platform business and we are investing in growth opportunities across Advice and Direct Wealth.

We continue to connect and scale our Wealth products and services, such as ISAs, bonds and advice on pensions and investments to help customers protect themselves and invest in their future.

Retirement

Our Retirement business consists of bulk purchase annuities (BPA), individual annuities and equity release.

We are the largest provider of UK individual annuities based on portfolio size.

Ireland

In Ireland, we are number four⁴ in the market. We offer a wide range of products across protection, savings, pensions and annuities and are committed to making it easier for intermediaries to do business with Aviva.

 

Visit our Aviva UK and Aviva Ireland websites.

Our UK&I GI business protects homes, cars, holidays and businesses, across personal and commercial lines.

Aviva is a leading insurer in the UK and Ireland, providing insurance solutions to over seven million customers, having maintained its position as number one in the UK⁵ and number three in Ireland⁶.

In personal lines we offer motor, home, travel and gadget insurance. We have our own garage repair network through our wholly own subsidiary, Solus.

We offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. We also operate in the London market through our Lloyds syndicate, Probitas.

We've recently entered the healthcare market in Ireland with Level Health, a joint venture start-up.

Visit our Aviva UK and Aviva Ireland website.

Canada ranks among the top ten largest insurance markets globally⁷ where Aviva Canada is the second largest property & casualty insurer with a c.8% market share⁸.

We are a full-scale national insurer with range of general insurance products in commercial lines and personal lines including home, auto, business and lifestyle products.

We continue to make significant strides towards becoming the leading insurer in Canada and solidifying our position as the preferred choice for customers, brokers and our people.

Visit our Aviva Canada website.

Aviva Investors is a global asset manager with expertise in connecting the right investment capabilities with individual client needs, combining the breadth of our multi-asset, private and public market capabilities to deliver for clients evolving needs.

Aviva Investors manages £240 billion (as at 31 March 2025) with £199 billion managed on behalf of Aviva Group.

Through our skills and expertise in asset allocation, portfolio construction and risk management, we provide a range of asset management solutions to Aviva and our institutional, insurance and wealth clients. Our focus on sustainability continues to be demonstrated by our investment strategy and actions in 2024.

We have a close partnership with Aviva’s IWR business, offering our highly diversified range to Wealth customers through their Workplace and retail channels, and originating illiquid assets to back IWR Annuities, a key enabler for growth in Bulk Purchase Annuity deals.

We also leverage our expertise and scale to benefit external clients, managing assets for institutional, wholesale and retail clients. External clients have access to our highly diversified range of capabilities including private markets, multi-asset solutions, equities and fixed income products.

Visit our Aviva Investors website.

• Aviva UK
• Aviva Ireland
• Aviva Canada
• Aviva Investors