How we’re organised

Core businesses

We provide wealth, retirement and insurance solutions to 18.5 million customers in our core markets.

UK & Ireland Life

Aviva is the UK’s largest life insurer with a 25% share1 of the UK market, over 11 million customers, and a product range which meets all our customers’ insurance, wealth and retirement needs.

We help individuals save and achieve financial peace of mind either directly or through intermediaries. We provide corporate customers with de-risking solutions for their pension schemes and provide solutions to help promote wellbeing and health within their workforces.

Our financial strength gives customers and our investors certainty. We are well capitalised, and the breadth of the UK Life business and the wider Aviva Group gives us a significant capital advantage.

In Ireland our strategy is to transform and grow the business. We are currently fourth2 in the market and have an ambitious long-term target to become the market leading intermediary provider.

Visit our Aviva UK and Aviva Ireland website.

1Association of British Insurers (ABI) – 9 months to 30 September 2021

2Aviva calculation derived from the Milliman Life and Pensions New Business 2020 Report, which is based on responses from a number of key companies within the Irish life market.

UK & Ireland General Insurance

Aviva is a leading insurer in both the UK and Ireland general insurance (GI) markets, providing insurance solutions to c.6 million customers. We are number one in the UK market and number three in Ireland1.

Our strategy is to invest for profitable growth and to deliver on our ambition to be the clear market leader in Personal Lines and Commercial Lines in the UK and Ireland.

We are committed to delivering a simple, digitally-enhanced experience for our customers and intermediaries.

Visit our Aviva UK and Aviva Ireland website.

1Aviva’s estimates based on a combination of the 2020 ABI General Insurance Premium Distribution and competitor results

Canada General Insurance

Aviva Canada holds the number three position in the Property & Casualty market with an 8% market share1, offering a range of GI products.

We have set clear priorities to become the undisputed choice for our customers, distributors and our people.

Our strategy is to deliver sustainable growth, invest in industry leading capabilities, transform the service experience through digitization, and disrupt the market with innovation.

Visit our Aviva Canada website.

1Canadian market share source: 2020 MSA Research Results. Includes: Lloyds, excludes: ICBC, SAF, SGI and Genworth.

Aviva Investors

Aviva Investors is a global asset manager that combines our insurance heritage, investment capabilities and sustainability expertise to deliver wealth and retirement outcomes that matter most to investors.

Aviva Investors manages £218 billion (as at 30 September 2022) of assets.

We have a highly diversified range of capabilities, with expertise in real assets, multi-assets, equities and credit.

Our goal is to support Aviva becoming the UK’s leading insurer and the go-to customer brand while also leveraging our expertise for the benefit of external clients.

In January 2021, we announced our new ‘climate engagement escalation programme’ starting with 30 systematically important carbon emitters in the oil and gas, metals and mining, and utilities sectors.

Visit our Aviva Investors website.

International investments

Our long-term business operations in China, India and Singapore offer a range of insurance and savings products.

In China, we continue to have an excellent relationship with our partner COFCO providing traditional savings and health services.

In India, we have a life insurance business through our joint venture with Dabur Invest. Corp. The business is a provider of savings, protection and retirement products through bancassurance, retail agency channels and a direct sales force.


On 29th December 2021 we completed the sale of Aviva Vietnam.

On 1 December 2021 we completed the sale of our Italian Life Insurance businesses.

On 30 November 2021 we completed our sale of Aviva Poland

On 1 October 2021 we completed the sale of our Italian General Insurance business.

On 30 September 2021 we completed our sale of Aviva France.

On 6 May 2021 we completed our exit from Turkey.

During 2020, we completed the disposals of a majority shareholding in Friends Provident International Limited, a majority shareholding in Aviva Singapore and our joint ventures in Indonesia and Hong Kong.