How we’re organised

Our businesses

Aviva is the UK's leading diversified insurer across Insurance, Wealth and Retirement, with 19.2 million (as at 31 December 2023) customers in the UK, Ireland and Canada.

Insurance, Wealth & Retirement

Aviva is the largest life insurer in the UK, holding a 23% share1 of the UK market. Our unique position in the market enables us to support our customers, with products spanning Insurance (health & protection), Wealth and Retirement (IWR).

More importantly than ever, we continue to help our customers protect themselves and their families. We help individuals save and achieve financial peace of mind either directly or through intermediaries.

Insurance - We are the UK’s only provider of scale, offering protection and health for both individual and corporate clients.

Wealth - We are a market leader in Wealth by assets and flows, with the number one2 position in workplace, a leading adviser platform business and we are investing in growth opportunities across Advice and Direct Wealth. We offer a range of products and services, including ISAs, bonds and advice on pensions and investments.

Retirement - We have a leading Retirement business with strong market positions across bulk purchase annuities (BPA), individual annuities and equity release.

Ireland Life – We meet a wide range of customer needs across protection, savings, pensions and annuities.

Visit our Aviva UK and Aviva Ireland website.

Association of British Insurers (ABI) – 9 months to 30 September 2023 based on share of new business

Corporate Adviser (Master Trust & GPP Defaults report, April 2023)

UK & Ireland General Insurance

Aviva is a leading general insurer in both the UK and Ireland market, providing insurance solutions to over six million customers. We are number one in the UK1 and number three in Ireland2.

We offer a range of products and services, from motor, home and travel for individual customers, through to business insurances for SMEs and large corporates.

Our strategy remains investing for profitable, diversified growth, and to deliver on our ambition to be the clear market leader.

Visit our Aviva UK and Aviva Ireland website.

1 ABI General Insurance Company Rankings 2022, by GWP

Insurance Ireland Non-life Members ranking 2022, by GWP

Canada General Insurance

Canada is one of the ten largest insurance markets globally1 and Aviva Canada holds the number two position in property and casualty with a c.8% market share2. We offer a range of general insurance services including home, auto, business and lifestyle products.

We have made continued progress against our priorities to become the insurer of choice in Canada for our customers and brokers.

Visit our Aviva Canada website.

1 Canadian insurance market position source:

Canadian market share source: FY2022 MSA Research Results. Includes: Lloyds, excludes: ICBC, SAF, SGI and Genworth.

Aviva Investors

Aviva Investors is an asset manager that combines multi asset solutions, active investment specialisms and sustainability expertise to deliver investment outcomes that matter most to clients.

Aviva Investors manages £233 billion (as at 31 March 2024) of assets.

We continue to deliver for customers and investors by meeting their investment needs. By utilising our skills and experience in asset allocation, portfolio construction and risk management, we provide a range of asset management solutions to Aviva and our institutional, insurance and wealth clients. We work with Aviva’s IWR business, supporting its growth in annuities, workplace pensions and wealth.

Our focus on sustainability continues to be demonstrated by our investment strategy and actions in 2023. These included Aviva Investors and Packaged Living’s partnership which has now helped fund the creation of almost 1,000 homes across seven developments and a €30 million infrastructure investment in EV charging specialist, Erapid, Ireland’s largest private car charging network provider.

Visit our Aviva Investors website.

International investments

Our long-term business operations in China and India offer a range of insurance and savings products.

In China, we continue to have an excellent relationship with our partner COFCO providing traditional savings and health services.

In India, we have a life insurance business through our investment with Dabur Invest. Corp. The business is a provider of savings, protection and retirement products through bancassurance, retail agency channels and a direct sales force.


On 18 March 2024 we completed the exit of our Singlife joint venture.

On 29th December 2021 we completed the sale of Aviva Vietnam.

On 1 December 2021 we completed the sale of our Italian Life Insurance businesses.

On 30 November 2021 we completed our sale of Aviva Poland

On 1 October 2021 we completed the sale of our Italian General Insurance business.

On 30 September 2021 we completed our sale of Aviva France.

On 6 May 2021 we completed our exit from Turkey.

During 2020, we completed the disposals of a majority shareholding in Friends Provident International Limited, a majority shareholding in Aviva Singapore and our joint ventures in Indonesia and Hong Kong.