Our social media moderation policy

At Aviva, we do everything we can to create a respectful environment – regardless of whether that’s online or in the workplace. We ask that you help us to achieve this goal, which means not posting anything on our social media pages that:

  • is unrelated to the topic being discussed in that post, thread or forum
  • is threatening, abusive, defamatory, obscene, indecent, offensive or objectionable or invades another’s privacy
  • promotes discrimination of any kind eg race, sex, religion, nationality, disability, sexual orientation or age
  • is religiously or politically inflammatory
  • is fraudulent, deceptive or misleading, or likely to deceive or mislead
  • violates someone else’s intellectual property rights
  • violates any legal duty to a third party, such as a contractual duty or a duty of confidence
  • violates any law or regulation
  • discloses any individual’s personal data eg name, address, telephone, mobile or fax number, or email
  • can be constituted as spam, including any unsolicited or unauthorised advertising, promotional materials, or any other form of solicitation, whether commercial or otherwise.

We are legally responsible for anything that appears on Aviva’s own social media pages and we take that responsibility very seriously - so we reserve the right to hide or delete anything which violates these guidelines or which we otherwise determine might cause offence to our social media communities.

We might ban or block your account from our pages if you post comments which are a serious or repeated violation of this moderation policy.

We’ll delete any images that violate this moderation policy. By posting or sharing images with us, you:

  • give us permission to publish the photos publicly
  • agree the images do not violate or infringe any copyrights
  • agree that Aviva is not liable to get permission to publish any photos that users initially share with us, including photos of children and those under the age of 18.

We won’t hide or remove content that doesn’t breach the above rules simply because it’s negative or indifferent to Aviva.

Please note that the content posted by other people on Aviva’s social media channels does not necessarily reflect Aviva's views or opinions.

This moderation policy also applies to the social media pages of and General Accident, both of which are trading names of Aviva UK Digital Limited. 

We reserve the right to update this moderation policy from time to time. We value your opinion, and thank you for contributing to the discussion.