We help our 33 million customers look to the future with confidence.
We offer a wide range of insurance and savings products to help people protect what’s important to them and save for a comfortable future.
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We help our customers plan for the good times and we look after them when bad stuff happens. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place. We take our responsibilities seriously.
In 2018 we paid our customers £33 billion in claims and benefits.
Serving our customers and communities
Saving for the future, drawing a secure pension income, or protecting against unforeseen events - these are all fundamental to our customers’ well-being. Supporting our customers in these areas - and more - is our lifeblood.
We are determined to be a responsible, sustainable business. Aviva has the experience and strength, the values and the people to do the right thing for our customers, our communities and our shareholders.
Aviva has abundant strengths: committed and energetic staff, depth in technical expertise, supportive partners and most importantly, 33 million customers. Our challenge is to capitalise on these strengths to become a better, simpler, more efficient company known for excellence in serving customers.
What sets us apart?
Our people and their dedication to our customers is what sets us apart. We have a clear set of values which guide what we do and how we do it: care more, kill complexity, never rest and create legacy.
Putting our customers first and caring passionately about their needs, striving to challenge the status quo and putting things right; this will ensure that Aviva will be there for our customers and for our communities today, tomorrow and for many years to come.
Watch this video to see just how we do that:
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Strategic advantage
We believe we have a clear strategic advantage: we are a "composite" insurer, which means we can provide customers with a wide range of insurance and savings products - from car, home and health insurance to pensions, investments and asset management.
We are the only large scale, multi-line insurer in the UK, our home market. We also have a strong presence in selected markets in Europe, North America and South-East Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.
Read the Our markets page to find out more.
Digital future
Aviva was born in an age of quills and parchment – over 320 years ago. Today, digital is fundamental to our future.
We’re leading the way in digital insurance to give our customers the experience they expect. And by investing in digital technology - such as our digital hub MyAviva - we will make the most of our competitive advantage as a composite insurer.
We have great foundations: a strong balance sheet, an excellent brand and quality businesses. We are simply focused on delivering for our customers while disrupting the way our industry works.
