Our business

Who we are and what we do

Our purpose is to be with you today, for a better tomorrow.

We are an international Savings, Retirement and Insurance business serving over 33 million customers. Find out about our purpose and why it matters in this short film:

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Life is complicated. Things don’t always go to plan. Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives.

Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey and, if something goes wrong, we will be with them to put it right.

Aviva critical illness customer Ricky (pictured) with his family
Aviva critical illness customer Ricky (pictured) with his family

Aviva exists to be with people through all phases of their lives and when it really matters. We are here to help them make the most of life.

Because at Aviva, we understand that what you do today creates what is possible tomorrow.

By looking out for each other and being part of something bigger, together we create the future we all want to live in. By caring more today, we can leave a legacy to be proud of.

We are part of something bigger

Aviva has been taking care of people for more than 300 years.

We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home. Serving our customers well will let us create a lasting impact for the communities and the society in which we live.

We protect people each day. We help people to get on with their lives. We support them when they’ve had a problem. And so I think 'With you today, for a better tomorrow' really encapsulates that for me. It’s a great purpose, and one I can truly get behind. 
Amanda Blanc, Chief Executive Officer of Aviva

Save, Retire, Insure

Our customers are making choices about the most precious aspects of their life. They are deciding how to look after their family, their health, how to save and invest their money and how they will pay for the life they want as they get older.

We want to be the best possible partner, every step of the way.

Find out more about our group strategy