Our business

Who we are and what we do

With you today, for a better tomorrow.

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Life is complicated. Things don’t always go to plan. Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives.

Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey and, if something goes wrong, we will be with them to put it right.

Aviva critical illness customer Ricky (pictured) with his family
Aviva critical illness customer Ricky (pictured) with his family

Aviva exists to be with people through all phases of their lives and when it really matters. We are here to help them make the most of life.

Because at Aviva, we understand that what you do today creates what is possible tomorrow.

By looking out for each other and being part of something bigger, together we create the future we all want to live in. By caring more today, we can leave a legacy to be proud of.

Save, Retire, Insure

Our customers are making choices about the most precious aspects of their life. They are deciding how to look after their family, their health, how to save and invest their money and how they will pay for the life they want as they get older.

We want to be the best possible partner, every step of the way.

Download ‘About Aviva’ to learn more.

Our group strategy is to simplify Aviva into a leading international savings, retirement and insurance business delivering for our customers, shareholders and communities.

We will focus on three strategic priorities:

  • Delivering great customer outcomes
  • Excelling at the fundamentals
  • Investing in sustainable growth
Businessman using laptop to buy home insurance

Serving our customers well will let us create a lasting impact for the communities and the society in which we live.

We are part of something bigger

Aviva has been taking care of people for more than 300 years. We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home.

Everyone at Aviva wants to make a difference.  We are here for people when it matters most, helping them create a better tomorrow. And by excelling at the fundamentals, we will deliver on our promises.
Maurice Tulloch, Group CEO