Our business

Who we are and what we do

Our purpose is: with you today, for a better tomorrow. We are a leading international Savings, Retirement and Insurance business serving 33.4 million customers.

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Life is complicated. Things don’t always go to plan. Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives.

Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey and, if something goes wrong, we will be with them to put it right.

Aviva critical illness customer Ricky (pictured) with his family
Aviva critical illness customer Ricky (pictured) with his family

Aviva exists to be with people through all phases of their lives and when it really matters. We are here to help them make the most of life.

Because at Aviva, we understand that what you do today creates what is possible tomorrow.

By looking out for each other and being part of something bigger, together we create the future we all want to live in. By caring more today, we can leave a legacy to be proud of.

We are part of something bigger

Aviva has been taking care of people for more than 300 years.

We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home. Serving our customers well will let us create a lasting impact for the communities and the society in which we live.

Everyone at Aviva wants to make a difference.  We are here for people when it matters most, helping them create a better tomorrow. 

Save, Retire, Insure

Our customers are making choices about the most precious aspects of their life. They are deciding how to look after their family, their health, how to save and invest their money and how they will pay for the life they want as they get older.

We want to be the best possible partner, every step of the way.

Find out more about our group strategy