Our purpose is to be with you today, for a better tomorrow.
We are an international Savings, Retirement and Insurance business serving over 33 million customers. Find out about our purpose and why it matters in this short film:
Life is complicated. Things don’t always go to plan. Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives.
Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey and, if something goes wrong, we will be with them to put it right.
Aviva exists to be with people through all phases of their lives and when it really matters. We are here to help them make the most of life.
Because at Aviva, we understand that what you do today creates what is possible tomorrow.
By looking out for each other and being part of something bigger, together we create the future we all want to live in. By caring more today, we can leave a legacy to be proud of.
We are part of something bigger
Aviva has been taking care of people for more than 300 years.
We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home. Serving our customers well will let us create a lasting impact for the communities and the society in which we live.
We protect people each day. We help people to get on with their lives. We support them when they’ve had a problem. And so I think 'With you today, for a better tomorrow' really encapsulates that for me. It’s a great purpose, and one I can truly get behind.
Save, Retire, Insure
Our customers are making choices about the most precious aspects of their life. They are deciding how to look after their family, their health, how to save and invest their money and how they will pay for the life they want as they get older.
We want to be the best possible partner, every step of the way.
Find out more about our group strategy
Our values
Our business
Care more
27 Mar 2018
In 2019 we paid our customers £33.2 billion (as at 30 June 2020) in claims and benefits. We’re in it together.
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Our business
Kill complexity
27 Mar 2018
We can list our priorities on one hand.
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Our business
Create legacy
7 Mar 2019
We take a long-term view to build a better and more sustainable future for everyone.
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Digital
Never rest
16 Aug 2018
We fail fast and learn fast, testing and learning at pace.
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