Who we are and what we do

We help our 33 million customers look to the future with confidence.

We offer a wide range of insurance and savings products to help people protect what’s important to them and save for a comfortable future. We help them to defy uncertainty.

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We help our customers plan for the good times and we look after them when bad stuff happens. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place.  We take our responsibilities seriously.

Every year we pay our customers over £34.6 billion in claims and benefits.

We believe we have a clear strategic advantage: we are a "composite" insurer, which means we can provide customers with a wide range of insurance and savings products - from car, home and health insurance to pensions, investments and asset management.

We are the UK’s largest insurer and we also have a strong international presence in  Europe, Canada  and Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.  

Digital future

Aviva was born in an age of quills and parchment – over 320 years ago. Today, digital is fundamental to our future.

We want to be a 322 -year old disruptor, benefitting from the strength of our past while leading the way in a digital age.

We’re leading the way in digital insurance to give our customers the experience they expect.  And by investing in digital technology - such as our digital hub MyAviva - we will make the most of our competitive advantage as a composite insurer. 

We have tremendous advantages: a clear strategy, a well-respected brand, strong values and outstanding technical skills. We're focused on delivering for our customers, while disrupting the way our industry works.
Mark Wilson, Group CEO

We have great foundations: - a strong balance sheet, an excellent brand and quality businesses. We are simply focused on delivering for our customers while disrupting the way our industry works.

Our people and their dedication to our customers is what sets us apart.  We have a clear set of values which guide what we do and how we do it: care more, kill complexity, never rest and create legacy.

Aviva critical illness customer Ricky with his family
Aviva critical illness customer Ricky (left) with his family

Putting our customers first and caring passionately about their needs, striving to challenge the status quo and putting things right; this will ensure that Aviva will be there for our customers and for our communities today, tomorrow and for many years to come.