Our purpose
With you today, for a better tomorrow. This is what we’re here for:
“We protect people each day. We help people to get on with their lives. We support them when they’ve had a problem. And so I think ‘With you today, for a better tomorrow’ really encapsulates that for me. It’s a great purpose, and one I can truly get behind.”
Amanda Blanc, Chief Executive Officer at Aviva
Aviva exists to be with people through all phases of their lives
We are here for our customers when it really matters. We help them make the most of life. Because at Aviva, we understand that what you do today creates what is possible tomorrow.
A helping hand
Life is complicated. Things don’t always go to plan.
Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives. Every day, we help customers like Michelle, whose home caught fire.
Count on us
Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey and, if something goes wrong, we’ll be with them to put it right.
Like how we helped rebuild Battersea Arts Centre (BAC).
We are part of something bigger
Aviva has been taking care of people for more than 320 years. We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home.
Serving our customers well will let us create a lasting impact for the communities and the society in which we live.
Sustainability at Aviva
Sustainability is a fundamental part of Aviva’s strategy and integral to what we do as a business. Aviva’s Sustainability Ambition sets out our commitment to create a brighter future. This is focused on three core areas – acting on climate change, building a stronger, more resilient Britain and running ourselves as a sustainable business.
Our values
The power of our values comes from their simplicity. They bring to life some simple truths about what it means to work here, both today and in the future. In this short film, discover why Aviva’s values matter in the words of our colleagues:
Care
We understand the positive difference we make in our customers’ lives every day. We truly listen to see beyond the policyholder to a person with plans and dreams.
We solve problems for our customers, and for each other. We build relationships that no-one else can. Empathy is our strongest force, as Melanie in our Canada claims team showed when she helped a heartbroken customer.
Commitment
We stand up for what we believe in. We act with courage, keep our promises and take ownership of our work. We understand the impact we have on the world and take seriously the responsibility that brings with it.
We will play our part in tackling the climate crisis. Our solar carport in Scotland is just one of the ways we’re committing to a better tomorrow.
Community
We recognise the strength that comes from working as one team, collaborating and winning together for Aviva, for each other and for our customers.
Aviva is built on a foundation of trust and respect. Our strength comes from our connection – to each other, to our customers and partners and to the communities around us. Take Adam Hayward. Adam, Senior Clinical Consultant at Aviva, returned to the NHS (National Health Service) during the COVID-19 pandemic.
Confidence
We believe the best is still to come – for our customers, our people, and society. We’re not just here for now; we’re here to imagine and to innovate for the future.
We are brave and passionate, setting new standards for ourselves and the competition. With a humility that is as important as the ambition that drives us. That’s why we collaborate with the best minds at University of Cambridge on projects like increasing resilience to the effects of dementia.
Our strategy
Our customers are making choices about the most precious aspects of their life. How to look after their family, their health, how to save and invest their money and how they will pay for the life they want as they get older.
We want to be the best possible partner, every step of the way.
We’re with you today for a better tomorrow
Our people
Parenting in the pandemic is really weird
26 Apr 2021
Over 600 Aviva colleagues took equal parental leave in 2020. Some of our dads have been reflecting on life in lockdown as a new parent.
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Perspectives
If money talks, what does your spending say about you?
20 Apr 2021
In this Perspective Ben Luckett, Chief Innovation Officer at Aviva, explores how independent trusted accreditations like The Good Shopping Guide Ethical Company Award and Good Business Charter can help give consumers insight into companies' responsible business practices.
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Perspectives
Living and working with Asperger's
30 Mar 2021
Matthew is a customer engagement consultant at Aviva. Matthew also has Asperger's, which is an Autism Spectrum Disorder. Here he tells his story for World Autism Awareness Week.
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Our business
Taking Climate Action
1 Mar 2021
We're the first major insurer worldwide to target Net Zero carbon by 2040.
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Environment
Lighting up Scotland with solar
16 Nov 2020
Renewable energy – and the Aviva Scotland Solar Project – is set to take a starring role in powering our futures.
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Our communities
Black history lessons for Aviva families
21 Oct 2020
History. It explains our past, informs our present and shapes our future. But for many, black history is a missing chapter.
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Our people
I’m not the sort of person who has bad mental health
9 Oct 2020
During October, our colleagues will be sharing their mental health experiences. Will McDonald is a Group Sustainability and Public Policy Director at Aviva. Here is his story.
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Perspectives
Black History Month - Past, Present, Future
1 Oct 2020
Emmanuella Nyinaku & Danton Laromani – members of Aviva's Origins Community
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Perspectives
Multigenerational households – the not-so-new way of living
21 Sep 2020
Earlier this month we published a new Aviva report: ‘How We Live’. It’s a study of a moment in time – a snapshot of the lives of 4,000 adults across the UK in the summer of 2020.
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Our communities
Dive-In to glorious diversity
21 Sep 2020
Our Chief People Officer shares her thoughts on the Dive-In Festival – a global insurance sector initiative to support inclusive workplaces and cultures.
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Our people
Back to school after life in lockdown
10 Sep 2020
The first day at a new school can be nerve-wracking for both children and their parents at any time, but especially in 2020.
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Perspectives
Why domestic abuse is everyone’s business
14 Aug 2020
Could you tell if a friend or a colleague was experiencing domestic abuse?
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Perspectives
What’s the point of tackling fraud?
30 Jul 2020
The fight against fraud sometimes feels impossible, but we’ll never stop. Peter Hazlewood, Group Financial Crime Risk Director at Aviva shares why we'll continue to speak up and take a stand against fraud today and tomorrow.
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Perspectives
The expansion of the dormant assets scheme
14 Jul 2020
.... a force for good at a time of crisis
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Perspectives
Activism by default – is it here to stay?
19 Jun 2020
Over the last two decades, businesses and brands have been making it easy to ‘do the right thing’, and consumers have happily ridden the wave. But, is this trend of default activism set to last?
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Perspectives
Being a working carer...
9 Jun 2020
Debbie Bullock is the Wellbeing lead at Aviva. Here she tells her story about being a carer and how she’s balanced her caring responsibilities with work over the years.
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