Our purpose
With you today, for a better tomorrow. We exist to be with people when it really matters, throughout their lives.
“We protect people each day. We help people to get on with their lives. We support them when they’ve had a problem. And so I think ‘With you today, for a better tomorrow’ really encapsulates that for me. It’s a great purpose, and one I can truly get behind.”
Amanda Blanc, Group CEO
Aviva exists to be with people when it really matters, throughout their lives
We are here for our customers when it really matters. We help them make the most of life. Because at Aviva, we understand that what you do today creates what is possible tomorrow.
A helping hand
Life is complicated. Things don’t always go to plan.
Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives. Every day, we help customers like Michelle, whose home caught fire.
Count on us
Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey and, if something goes wrong, we’ll be with them to put it right.
Like how we helped rebuild Battersea Arts Centre (BAC).
We are part of something bigger
Aviva has been taking care of people for more than 320 years. We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home.
Serving our customers well will let us create a lasting impact for the communities and the society in which we live.
Sustainability at Aviva
Sustainability is a fundamental part of Aviva’s strategy and integral to what we do as a business. Aviva’s Sustainability Ambition sets out our commitment to create a brighter future. This is focused on three core areas – acting on climate change, building a stronger, more resilient Britain and running ourselves as a sustainable business.
Our values
The power of our values comes from their simplicity. They bring to life some simple truths about what it means to work here, both today and in the future. In this short film, discover why Aviva’s values matter in the words of our colleagues:
Care
We understand the positive difference we make in our customers’ lives every day. We truly listen to see beyond the policyholder to a person with plans and dreams.
We solve problems for our customers, and for each other. We build relationships that no-one else can. Empathy is our strongest force, as Melanie in our Canada claims team showed when she helped a heartbroken customer.
Commitment
We stand up for what we believe in. We act with courage, keep our promises and take ownership of our work. We understand the impact we have on the world and take seriously the responsibility that brings with it.
We will play our part in tackling the climate crisis. Our solar carport in Scotland is just one of the ways we’re committing to a better tomorrow.
Community
We recognise the strength that comes from working as one team, collaborating and winning together for Aviva, for each other and for our customers.
Aviva is built on a foundation of trust and respect. Our strength comes from our connection – to each other, to our customers and partners and to the communities around us. Take Adam Hayward. Adam, Senior Clinical Consultant at Aviva, returned to the NHS (National Health Service) during the COVID-19 pandemic.
Confidence
We believe the best is still to come – for our customers, our people, and society. We’re not just here for now; we’re here to imagine and to innovate for the future.
We are brave and passionate, setting new standards for ourselves and the competition. With a humility that is as important as the ambition that drives us. That’s why we collaborate with the best minds at University of Cambridge on projects like increasing resilience to the effects of dementia.
Our strategy
Our customers are making choices about the most precious aspects of their life. How to look after their family, their health, how to save and invest their money and how they will pay for the life they want as they get older.
We want to be the best possible partner, every step of the way.
We’re with you today for a better tomorrow
Protecting people
Our Freya: “How did it take 26 years?”
21 Jun 2022
Freya MacLachlan, Digital Product Owner, on creativity, frustrations, and masking.
Read Freya's story
Life at Aviva
Our Kofi: “How could you be so… human?”
6 Jun 2022
Kofi Eschoe-Wilson, Customer Service Consultant, on competing for his country, turning down Cirque du Soleil, and tackling taboo.
Read Kofi's story
Life at Aviva
Our Taryn: “They call me a conjuror of the dark arts”
5 May 2022
Taryn Siwale, SEO Manager in Aviva Ireland, on how to be found.
Read Taryn's story
Sustainability
Something missing?
26 Apr 2022
How Ria Exworthy found her ‘something missing’ and three satisfyingly green ways you could too.
Read more
Protecting people
Our Natasha: “If you try, you will never fail”
25 Apr 2022
Natasha Felmingham, Senior Propositions Manager, on the joy of badges and finding missing millions.
Read Natasha's story
Sustainability
Our Ed: “When everything you imagined becomes reality”
19 Apr 2022
Ed Dixon, Head of Responsible Investment at Aviva Investors, on funding a better tomorrow.
Read Ed's story
Sustainability
Do we really need a car?
12 Apr 2022
Lucy Guy is a Strategy & Planning Manager. Here she shares where her interest in the environment began and what made her ditch her car for good.
Read our Q&A with Lucy
Life at Aviva
Our Philip: “An indescribable feeling”
17 Mar 2022
Philip Pears, Savings and Retirement Client Relationships Manager, on first steps and giggles after devastation.
Read Philip's story
Protecting people
Our Heather: “Huge potential claims”
10 Feb 2022
Heather Dusenbury, specialist underwriter in Aviva Canada, on math, exposure and deal hunting.
Read Heather's story
Life at Aviva
Our Debbie: “Who advocates for you?”
11 Jan 2022
Debbie Bullock (She/Her), Wellbeing Lead, on being the conscience of the business.
Read Debbie's story
Protecting people
Our Brian: “Design for the edges of experience”
14 Dec 2021
Brian Grellmann, senior user experience researcher, on making people cry in the pursuit of creating beautiful things that work for everyone.
Read Brian's story
Life at Aviva
Our Anna: “Somebody claimed for a pickled egg that went missing”
24 Nov 2021
Anna Stone, Group Archivist, on keeping people honest by preserving Aviva’s 325-year-old archive.
Read Anna's story
Life at Aviva
Bringing a fresh perspective through neuro-inclusivity
17 Nov 2021
Neurodiverse individuals are under-represented in the workplace and employers are missing out, says Owen Morris, MD, Personal Lines, Aviva General Insurance.
Read more
Sustainability
Playing our part
29 Oct 2021
Steve Waygood, Chief Responsible Investment Officer at Aviva Investors, shares why its going to take coordinated and determined action at COP26 to tackle the climate crisis.
Read more
Sustainability
Our Zelda: “I don't think anyone chooses to go into insurance”
27 Oct 2021
Zelda Bentham, Group Head of Sustainability, on how far we’ve come in her 31 years at Aviva.
Read Zelda's story
Protecting people
After lockdown, do we still love our homes?
14 Oct 2021
Home. For most, it’s a sanctuary. But in a global pandemic, when there’s nowhere else to go, how then do we feel about our homes? And how do we protect them in today's changing world?
Read more