My ambitions for Aviva are BIG. With the right strategic focus, a commitment to high performance and unwavering financial discipline, we will become the UK's leading insurer. Our investors, customers and people expect action, progress and improvement. And we are going to give it to them.
Amanda Blanc is the Group CEO of Aviva, the UK’s leading insurer.
Amanda was born and bred in Wales, having grown up in the Rhondda Valley, and many of her family still live there.
She started her career as a graduate at one of Aviva’s ancestor companies, Commercial Union. Following success in senior executive roles across the insurance industry, she came back to Aviva as CEO in July 2020.
Priorities at Aviva
Amanda set out a new strategy to simplify the group’s portfolio of businesses, transform performance and build financial strength.
Within her first eight months, she announced exits from eight markets to focus Aviva on the core businesses of the UK, Canada and Ireland.
Amanda is focused on improving customers’ experience and transforming performance by digitising, automating and simplifying the business. She also powered up the Aviva brand by launching a new positioning and identity to promote the breadth of Aviva.
Under her leadership, Aviva is leading by example on climate change. Its goal is to become a net zero company by 2040 - the most demanding target of any major insurer in the world.
Watch the short 2020 full year results announcement:
Amanda was formerly Group CEO at AXA UK, PPP & Ireland and CEO Europe, Middle East, Africa & Global Banking at Zurich Insurance Group. She also held executive leadership positions at Towergate Insurance Brokers, Groupama Insurance Company and Commercial Union.
She has previously served as Chair of the Association of British Insurers, Chair of the Insurance Fraud Bureau and President of the Chartered Insurance Institute.
Qualifications and responsibilities
Amanda is an Associate of the Chartered Insurance Institute and has an MBA from Leeds University. She also holds a BA (hons) in history from the University of Liverpool.
In 2020 Amanda led the Government’s independent review into flood insurance.
In 2021, she was appointed by HM Treasury to the role of Women in Finance Charter Champion and she is also a member of the UK Government’s Financial Services Trade Advisory Group. She is a proud supporter of the Welsh rugby team and is Chair of the Welsh Professional Rugby Board.
You can download a photograph of Amanda from Flickr.
Messages for our people
26 March 2021 read Amanda's strategy milestone message to our people as we announce the sale of Aviva Poland.
1 March 2021: watch Amanda's sustainability message to our people as we become the first major insurer worldwide to target Net Zero carbon by 2040.
18 December 2020: watch Amanda’s December 2020 thank you message to our people - for being there for our customers and each other in what has been an extraordinary year.
11 November 2020: watch Amanda's 2020 Remembrance Day message to our people on our Remembrance page.
11 November 2020: read Amanda's wellbeing message to our people as governments in many parts of the world experience new surges of coronavirus infections.