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Aviva launches scam reporting service

  • New service gives people personal guidance about preventative steps and action
  • Service launched as threat of fraud and scams intensifies due to COVID-19

Aviva is today pleased to announce the launch of its online scam reporting service, reinforcing its long-standing commitment to keeping customers and their money secure at a time when financial scams are on the rise. The launch of the online reporting tool will allow people to actively report suspected fraudulent activity in order to receive personal guidance on what action to take.

Aviva has launched its new service at a time when consumers appear to be experiencing a dramatic increase in attempted scams, particularly those which use coronavirus as the hook to entice potential victims. Action Fraud, the UK’s national reporting centre for fraud and cybercrime, reported a 400% increase in coronavirus-related fraud reports from February to March*.

The scam reporting service can be accessed via Aviva’s new Fraud Hub on its website. It allows people to report any suspicious contact which appears to be from Aviva, whether it be in person, or by post, email, call or text - particularly those which relate to insurance, savings and retirement products.

Matt Chapman, Group Fraud Risk Director at Aviva said: 

“The launch of our scam reporting service is an important step forward in helping to protect our customers and the public from fraud. We believe we have a responsibility to work in partnership with the industry to protect people from financial crime – particularly where the Aviva brand name is being used without our consent. We’re adapting and utilising our existing operations, experience and skills to protect people, and their money, at a time when they are arguably more vulnerable than ever.

“We believe we’re one of the first insurers to launch an online reporting tool which allows people to actively report suspected fraudulent activity in order to receive personal guidance on what action to take.

“The types of financial scams and misleading consumer advice we’re seeing right now are not much different to those we see at any other time. Sadly though, it’s during this difficult time that fraudsters are using coronavirus to take advantage of unprecedented levels of consumer fears over money. The industry needs to work together to support each other and our customers.”

Aviva’s Financial Crime Intelligence Unit will investigate every incident which is reported, respond and give guidance to individuals about what action to take. 

The new Fraud Hub is also home to a wealth of practical tips and information about how people can best protect themselves and their money against fraud. Aviva’s Financial Crime team will regularly update these resources as fraudsters’ tactics evolve.

The Fraud Hub can be found here: https://www.aviva.co.uk/help-and-support/protect-yourself-from-fraud/


Media Enquiries:

Katy Hurren
katy.hurren@aviva.com | +44 7800 692 548

Chris Sibbald              
chris.sibbald@finsbury.com I +44 7855 955 531

Notes to editors:

  • For information on how Aviva is helping our people, customers and communities impacted by COVID-19 visit: www.aviva.com/covid-19-our-response/
  • We exist to be with people when it really matters, throughout their lives. We have been taking care of people for more than 320 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2020, we paid £30.6 billion in claims and benefits to our customers.
  • Aviva is invested in our people, our customers, our communities and our planet. In 2021, we announced our plan to become a Net Zero carbon emissions company by 2040, the first major insurance company in the world to do so. This plan means Net Zero carbon emissions from our investments by 2040; setting out a clear pathway to get there with a cut of 25% in the carbon intensity of our investments by 2025 and of 60% by 2030; and Net Zero carbon emissions from our own operations and supply chain by 2030. Aviva has been leading this agenda for decades: Aviva was the first international insurer to go operationally carbon neutral in 2006 and we are champions of renewable energy and energy storage at our offices, allowing us to achieve our 2030 carbon reduction target (70% reduction on 2010 levels) 10 years early. Find out more about our climate goals at www.aviva.com/climate-goals and our sustainability ambition at www.aviva.com/sustainability.
  • Aviva is a Living Wage and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/social-purpose
  • We are focused on the UK, Ireland and Canada where we have leading market positions and significant potential. We will invest for growth in these markets. We will also transform our performance and improve our efficiency. Our transformation will be underpinned by managing our balance sheet prudently, reducing debt and increasing our financial resilience. We also have strategic investments in Singapore, China and India.
  • At 30 June 2021, total Group assets under management at Aviva Group are £522 billion and our Solvency II shareholder capital surplus is £12 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
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