Protection customers embrace rapid digital health support as Aviva DigiCare+ demand rises

Aviva continues to see a significant shift in how protection customers are engaging with their health and wellbeing, as usage of appointment-based services within its DigiCare+ and DigiCare+ Workplace health apps^[2] continues to rise.

Increases in engagement levels reflect a growing appetite for accessible, preventative, and holistic health support, with customers increasingly turning to the added-value digital tools they get when they take out an individual or group protection policy, to help manage their wellbeing proactively.

More than 172,800 customers with individual or group protection cover registered with the DigiCare+ apps in 2025, bringing the total number of people who can access prompt GP, mental health and nutrition appointments and a range of other wellbeing services to 673,500.

Digital GP appointments

The number of digital GP appointments booked in 2025 rose 36% to 61,300, compared to 45,100 the prior year.  Nearly all (98.5%) saw customers and their family members getting health advice and support from a GP within just three hours of booking.

This prompt access is helping people address their health concerns early, before they escalate, helping to reduce the need for time off work.

Skin complaints including moles remained the most common reason for an appointment, followed by joint and muscular pain, colds and flu symptoms, and women’s health.

Mental health consultations

Bookings for the apps’ Mental health consultation service rose by 3.5% to 23,100 sessions in 2025, with 98% of all appointments taking place within three hours of booking.

Anxiety was the most common reason for seeking support last year (31%), followed by depression or low mood (27%) then stress (20%).  While the number of appointments for anxiety and depression or low mood were broadly consistent with the previous year, Aviva saw a 16% increase in people booking consultations for stress.

The mental health consultation service is proving especially valuable for women, who made up 59% of users.

Nutrition consultations and health checks

The apps’ nutrition consultation service and finger-prick health check also continued to support many protection customers last year.

More than 10,600 nutrition consultations were made, with over two-thirds (68%) of appointments for women. Every customer received their appointments within two days of booking, helping them to make better eating choices with personalised plans.

And last year more than 46,300 health checks were completed by customers using the finger-prick blood test. Significantly, this helped 67% of customers identify a cholesterol level outside a normal range and 59% an abnormal liver health reading.

Aviva Smart Health

Aviva Smart Health^[3] for customers with Aviva Protection UK policies also saw strong usage in 2025, delivering 22,000 GP consultations, including over 2,800 for children. More than half of users said the flexibility of the service helped them avoid taking time off work, while around a third (33%) felt it helped them recover and return to work more quickly. The service also supported 3,704 fitness programmes and 1,114 mental health cases, reinforcing the value of integrated, preventative care.

Fran Bruce, Managing Director, Protection at Aviva, said: “Demand for the diverse services through our DigiCare+ and Smart Health apps show that people are embracing a more proactive and preventative approach to their health. Whether it’s speaking to a GP or getting mental health support, our customers are using these tools to take control of their wellbeing.

“This shift is not just about convenience, it’s about empowering people to make informed decisions, access support quickly, and build healthier habits for the future.

“As digital health tools become more embedded in everyday life, Aviva’s added-value services are helping to remove barriers to care, encourage early action, and support long-term wellbeing, ensuring that customers can access the help they need, when they need it most.”

-ends-

References:

^1. _{Figures are based on combined data provided by Square Health for the Aviva DigiCare+ and Aviva DigiCare+ Workplace apps, from January to December 2025. [↑]}

^2. _{Services through Aviva DigiCare+ for individual protection customers, and Aviva DigiCare+ Workplace for group protection customers, are non-contractual benefits that Aviva can change or withdraw at any time. Terms and conditions and residency restrictions apply. The apps are provided by Square Health with services provided by a range of third-party suppliers. [↑]}

^3. _{Aviva Smart Health, available to Aviva Protection UK Limited customers, is provided by Teladoc Health UK and is a non-contractual benefit that can be changed or withdrawn at any time. Terms and residency restrictions apply. [↑]}

Enquiries: