Aviva launches ‘Double the Difference’ fund to boost broker fundraising efforts

Aviva is helping brokers’ charity efforts go twice as far through its new fund-matching initiative, Double the Difference. 

Through the new scheme, Aviva is providing up to £5,000 per broker-led charity initiative through matching individual donations of up to £250, enabling brokers to double their support for the charities they champion. Available to UK-based brokers that trade with Aviva, the insurer has pledged to donate up to £200,000 through the programme, with funding available on a first-come, first-served basis. 

Since its launch in June, Double the Difference has already supported 18 broker-led projects, with Aviva providing over £13,000 in fund-matching. Overall, broker fundraisers have raised more than £31,000 for their chosen causes. 

Championing community causes  

Through the ‘Double the Difference’ programme, brokers can raise money for any UK-registered charity of their choice. Recognising the important role brokers already play in their community, the initiative encourages firms to support the causes that matter most to their employees – whether that’s a longstanding charity partnership or a community project in their local area. 

Brokers can register one project per location, up to a maximum of five projects, enabling them to support multiple initiatives across their regional branch network. 

The new fund replaces the former Aviva Broker Community Fund, giving brokers a simple way to support the causes they care about by matching eligible fundraising pound for pound. 

Alistair Body, Business Development Director, Momentum Broker Solutions Limited, said: 

"Aviva's Double the Difference campaign has already matched £5,000 for our charity, The Community Rugby Trust. For a charity as young as this, that's an incredible amount of money, and on its own it allows us to deliver coaching to more than 800 children. Added to everything else Aviva has done for us, it's hard to overstate what their backing has meant to this journey." 

"Insurers and brokers working together on causes that matter to our communities is exactly what this partnership represents. Supporting The Community Rugby Trust gives us, as a broker, a genuine opportunity to give back to our local community and help bring people together through the sport we love." 

Michelle Taylor, Broker Distribution Director, Aviva, said:  

“We know our brokers have an incredible impact on their communities across the UK, but we believe that together, we can achieve even more. That’s why we’re delighted to help brokers champion the causes they care about through the new Double the Difference fund. By matching every pound up to £5,000, the fund makes it simple for brokers to make twice the impact, driving even more positive change in their communities.  

“It's been fantastic to see such a positive response so far, with brokers across the country already getting involved and securing extra support for their chosen charities. I’m looking forward to seeing even more causes benefit from the fund in the future, thanks to the commitment and passion of our broker partners. With funding still available, brokers can get ready to make an even bigger difference. I’d encourage them to choose a cause, sign up, and get fundraising, because together, we can make double the difference.”  

Wider initiatives 

Double the Difference is in addition to Aviva’s wider social impact programmes, the Financial Futures Fund and Communities Fund. Delivered through the Aviva Foundation, these initiatives support projects that build financial resilience and drive climate action, helping communities across the UK get ready for the future. 

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Additional information: 

• Aviva will match broker fundraising on individual donations up to £250, up to an overall total of £5,000 per broker project. 
• Brokers can register a project for Double the Difference funding here: Aviva Broker Fundraising - Double the Difference

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