...to individual and SME private medical insurance customers.
Aviva is extending the menopause support services available through Aviva Digital GP to its individual and SME private medical insurance customers, from 27 April 2026.
The service has been well received by Aviva’s corporate customers. Over the past 12 months over 5,000 people have accessed the expert menopause support through their corporate healthcare, including 280 family members.[1]
Over a third of appointments (39%) with the menopause trained nurses related to mental health concerns such as mood swings, irritation and anxiety. Other symptoms discussed included fatigue (13%) and irregular or excessive bleeding (10%). Around a quarter of people were seeking more general support (22%).[1]
Following the discussion, over two thirds (66%) were given the guidance they needed or helped with medication without the need to be referred back to their own GP.[1]
The specialist menopause support will now be available to over 675,000 additional customers and their family members following this extension of cover to individual and SME customers.
Offered as part of Aviva Digital GP, the service provides individuals and group members with access to menopause‑trained healthcare professionals. This includes up to six 30‑minute consultations with a menopause trained nurse, allowing patients to discuss symptoms, lifestyle changes and treatment options in detail.
Where further medical input is required, the nurse can, if clinically appropriate, refer the patient to a GP with specific expertise in menopause for up to two additional extended consultations, tailored to their specific needs.
Customers can also seek general guidance from any GP on the app whenever they need to.
The menopause support also includes a symptom assessment tool for people who think they may have symptoms of menopause. This generates a personalised report with tailored guidance, as well as an online information hub providing practical advice and support to help manage menopause symptoms.
The service is available to anyone aged 16 or over who is covered under an Aviva policy, including partners and family members reflecting the fact that menopause can affect not only those experiencing it, but also those closest to them.
By extending our menopause services to individual and SME customers, we’re enabling more people to access timely expert guidance and feel supported through what can be a challenging life stage.
Recognising the potential impact of menopause symptoms in the workplace, the service can also provide Fit Notes or open referrals where needed, at no additional cost.
Alongside this, Aviva offers additional support for employers through its menopause hub, which includes online resources designed to help organisations better understand menopause so that they can make appropriate workplace adjustments.
Dr Subashini M, medical director, Aviva UK Health said: “Access to specialist menopause support can make a real difference to people’s health, confidence and everyday working lives.
“By extending our menopause services to individual and SME customers, we’re enabling more people to access timely expert guidance and feel supported through what can be a challenging life stage.”
The added-value service is available to new and existing customers from 27 April 2026 who have registered for Aviva Digital GP.
Aviva Digital GP is provided by Square Health. This service is a non-contractual benefit Aviva could change or withdraw at any time.
Ends
References:
1. Aviva corporate private health care customers’ usage data from April 2025 to March 2026. Data provided by Square Health.
Enquiries:
Amber Scott
Protection and Health, Regulation
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Phone
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+44 (0) 7384 230 662
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Email
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.2 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
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