Aviva data reveals surge in value of collectables

New claims data from insurer Aviva reveals that the average claim for a collection has increased by 238% - from £4,133 in 2022 to £13,966 in 2025^[1].

The data comes as separate research from Aviva reveals that two thirds of Brits consider themselves a collector (66%). In fact, Gen Z (those aged 18-28-years-old) are most likely to build a collection (86%) compared to 52% of Baby Boomers (those aged 61-79) who are least likely^[2].

According to the research, the top five most collected items include:

1. Jewellery (19%)^[4]

2. Coins (17%)^[4]

3. Vinyls or records (14%)^[4]

4. Toys (12%)^[4]

5. Cameras (analogue, digital and specialist)^[5]

Additional items include tea or coffee sets, wine, glassware, stamps and badges or pins (all 8% each)^[4].

The Aviva data also shows that most claims are a result of theft (34%), accidental damage (30%) and water leaks (13%)^[1]. Despite the data showing that the value of collectables has increased^[1], half (50%) of collectors do not have any insurance to protect such items^[2].

Carolyn Scott, Head of Home and Travel Underwriting at Aviva, comments: “It’s really interesting to see such a marked increase in the average claim for collections and just how many of us are collectors. Jewellery and coins are amongst the most popular items to collect, which could reflect the rising value of gold and diamonds, for example.

“If you intend to – or already own – a collection, it’s crucial to make sure you have the right insurance in place. Standard insurance policies will usually cover things like theft, fire or escape of water – such as a leak from a burst pipe – but may not cover you for accidental damage. This is usually an optional add-on and can provide protection for things like accidental spills or breaks.

“It’s also worth thinking about whether you have the correct level of insurance in place, particularly as collections are often passed down through generations. If the level of cover doesn’t reflect the true value of your items, your insurer may only pay out up to the amount listed on your policy - even if replacing them costs much more – which could leave you significantly out of pocket. Certain collections – such as jewellery - may also be classed as ‘valuables’ in your policy, so it’s important to be aware of the definitions and make sure you specify items that need to be individually insured.  If you take items out and about with you, such as jewellery, watches and handbags, you should make sure you have appropriate Personal Belongings cover in place. If in doubt, speak to your insurer. With the average claim for a collection now being worth just shy of £14,000^[1], it’s crucial to have up-to-date valuations.”

Aviva’s top tips for protecting collectable items include:

Keep a detailed record - Make a note of what you own and keep, and where possible take clear photos from different angles. It’s a good idea to keep hold of any receipts or certificates of authenticity, as well as the dates of purchase.

Get items professionally valued - Collectables can increase in value over time. Having them professionally and regularly valued helps to ensure you’re covered for the right amount and reduces the risk of being underinsured.

Think about how you store items – It’s worth making sure that you have the appropriate storage for the items you collect, which can help to prevent accidental damage. Try to keep items away from heat, damp, and direct sunlight, and use original packaging, padded boxes, or display cases where possible. The same goes for handling certain items such as designer handbags - which according to Aviva data is collected by 6% of collectors^[2] – these may also benefit from the use of gloves.

Consider improving home security - Aviva claims data shows that theft is the most common claim for collectable items^[1] so it’s important to think about the security of your home. Consider keeping any valuable items in a home safe or in a secure cabinet and avoid putting collectables or high-value items on show near windows to avoid attracting opportunistic thieves.

Avoid over-sharing on social media – while it may be tempting to share photos of your collectables online, be cautious. Would-be thieves can easily spot expensive or desirable items online and it could make you a target. Also avoid sharing any details or photos about where you live.

Double check your insurance - Some items may exceed your home insurance’s single item limit and may need to be specified separately on your policy if they are considered to be a ‘valuable’ item by your insurer. Consider Personal Belongings cover if you’ll be taking the items away from home. In some cases, you may also need to take out specialist cover. Always check your policy wording and tell your insurer about high value items.

-ends-

References:

^1. _{Aviva home claims data from 2022-2025, where ‘collections’ was noted in loss description. [↑]}

^2. _{Research was conducted by Censuswide, among a sample of 2001 UK Nat Rep Respondents (18+). The data was collected between 02.03.2026 - 04.03.2026.  Inverse of those in Q10. What, if anything, do you collect (i.e. have more than one)? (Select all that apply) excl. N/A – I do not collect anything. [↑]}

^3. _{No (Net) from Q12. Are any of the items you collect insured. [↑]}

^4. _{Research was conducted by Censuswide, among a sample of 2001 UK Nat Rep Respondents (18+). The data was collected between 02.03.2026 - 04.03.2026. [↑]}

^5. _{Those who selected any of the options “Cameras (specialist)”, “Cameras (analogue)”, “Cameras (digital)” in Q10. What, if anything, do you collect (i.e. have more than one)? (Select all that apply). [↑]}

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