Aviva-COFCO Health and Wellness Platform launched in China

Aviva-COFCO Life Insurance (“Aviva-COFCO”), Aviva’s joint venture in China, today announces the successful launch of the Aviva-COFCO Health and Wellness Platform. The digital platform offers health and wealth management advice and services for existing and new customers.

  • Provides personalised health advice and services direct to customers across China
  • Extends successful pan-Asia multi-channel network into China

Aviva-COFCO Life Insurance (“Aviva-COFCO”), Aviva’s joint venture in China, today announces the successful launch of the Aviva-COFCO Health and Wellness Platform. The digital platform offers health and wealth management advice and services for existing and new customers.

As a leading insurer in China, Aviva-COFCO’s vision is to provide tailored health protection products and services to its customers. This new platform meets customer healthcare and nutrition needs on a number of levels, while catering for their lifestyle and financial needs. Through proprietary Nielsen-conducted market research* , Aviva-COFCO identified these areas as being of highest concern and interest to consumers in China, especially among the younger generation.

The Aviva-COFCO Health and Wellness Platform was officially launched today, with more than 20 partnership agreements in place. A pilot of the platform was initially launched in January 2015, and today the platform has more than one hundred thousands users. A standout feature of the platform is the Chunyu Online Doctor, the first 24 hour online medical consultation service available across China, which has attracted high levels of uptake and registered outstanding user satisfaction. Other platform services include:

  • Healthcare: easy access to quality healthcare; preventive care
  • Nutritional: information and advice on food safety and nutrition 
  • Lifestyle: access to lifestyle social communities, discounts and loyalty schemes to leisure and fitness facilities
  • Financial: insurance and wealth management

*Nielsen-commissioned online survey among sample of 1,505 conducted in September 2014.

Aviva-COFCO customers can access these services online (aviva-cofco.com.cn) or through WeChat, one of the largest messaging applications in China.

Khor Hock Seng, Aviva Asia Chief Executive Officer, said:

“This launch represents not only a new milestone in the rollout of Aviva’s ‘digital first’ strategy but also a major step forward for the insurance industry in China. This one-stop-shop for Chinese consumers’ health and wellness was created in response to rapidly growing demand for medical and wellness advice and protection across an increasingly health conscious Chinese population.”

“Developing successful multi-channel distribution focused on the needs of our customers is critical to Aviva Asia’s growth strategy. This platform will enable us to understand the needs of each and every one of our customers and to respond in a personalised manner with services ranging from health to wealth management. We expect it to generate significant brand recognition for Aviva-COFCO.”

Richard Yu, President of Aviva-COFCO, commented:

“Collaboration opportunities between life insurers and healthcare providers are limitless in China. By encouraging insurance companies to provide health risk assessment, industry regulators at the State Council and the China Insurance Regulatory Commission are paving the way for greater partnerships between the two industries while providing tax benefits to insurance policy holders.

“These fast-paced industry developments, combined with the launch of our customer-focused online platform in a 600 million internet users market, are opening a wealth of opportunities to further grow our market share in China.”

View the Aviva-COFCO launches Health and Wellness Platform in China video

– Ends –

Media enquiries:

Finsbury: +852 3166 9888
Alastair Hetherington: alastair.hetherington@finsbury.com
Joanna Yau: joanna.yau@finsbury.com

About Aviva

  • Aviva provides life insurance, general insurance, health insurance and asset management to 34* million customers, across 16 markets worldwide
  • In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
  • Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £245 billion in assets.
  • Aviva helps people save for the future and manage the risks of everyday life; we paid out £24.6 billion in benefits and claims in 2014.
  • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society. 
  • The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive. 
  • For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
  • For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
  • Follow us on twitter: www.twitter.com/avivaplc/

* Before the deduction of Aviva and Friends Life overlapping customers.

About Aviva Asia

  • Aviva operates in seven markets in Asia (Singapore, China, Indonesia, Hong Kong, Vietnam, Taiwan and India).
  • Aviva is a leading life insurer in Singapore and one of the biggest providers of employee benefits and healthcare insurance. 
  • Aviva-COFCO ranks among the top seven foreign life insurers in China, operating in twelve provinces and over 50 cities.
  • In Indonesia, Astra Aviva Life is an equal joint venture Aviva has with Astra International, one of Indonesia’s largest diversified conglomerates, to sell and distribute life products.
  • Aviva has had a presence in Hong Kong for more than 150 years.
  • In Vietnam, Aviva operates as VietinBank Aviva Life Insurance Ltd Co, a joint venture with Vietnam Commercial Joint Stock Bank of Industry and Trade.
  • Aviva operates First-Aviva in partnership with First Financial Holdings in Taiwan, with a wide distribution network of 190 branches across the country.
  • Aviva operates in partnership with the Dabur Group in India, with a wide distribution network of 121 branches spreading across nearly 1,000 towns and cities.
  • Following Aviva’s acquisition of Friends Life Group in April 2015, Friends Provident International is now part of the Aviva Group. Friends Provident International provides life assurance and investment products in Singapore, Hong Kong and United Arab Emirates.


  • COFCO, full name China National Cereals, Oils and Foodstuffs Corporation, is a China's state-owned food processing holding company and is China's largest food processing, manufacturer and trader.
  • Besides the foodstuff business, COFCO has developed itself into a diversified conglomerate, involving planting, cultivation, food-processing, finance, warehouse, transportation, port facilities, hotels and real estate. It is one of the top 500 enterprises chosen by US's Fortune Magazine and ranked 1st of China’s top 100 food industries. 
  • COFCO has four companies listed in Hong Kong and three companies listed in mainland China.

About Aviva-COFCO

  • Aviva-COFCO Life Insurance Co., Ltd. (ACL) is a joint-venture between Aviva group and COFCO. 
  • ACL commenced operation on January 1st, 2003 to offer life and health insurance products to its customers through a variety of distribution channels, including agency, broker, bancassurance, telemarketing and direct marketing. ACL now has stretched its business into 12 provinces and over 50 cities including Guangdong, Sichuan, Fujian, Shandong, Hunan, Hebei, Jiangsu, Liaoning, Hubei, Henan and Heilongjiang.