Talisman, Aviva's children's life insurance plan, has notched up record growth in sales. The number of insurance policies taken out over the first quarter of 2008 was up 76% on the same period last year.
Talisman, Aviva's children's life insurance plan, has notched up record growth in sales. The number of insurance policies taken out over the first quarter of 2008 was up 76% on the same period last year.
The new version of Talisman has caught on with parents in the Czech Republic, a fact confirmed not only by the pronounced rise in sales for the product over the first quarter of 2008, but also by the 25% rise in the average premium for a policy.
"We introduced a number of attractive new features in Talisman, the children's insurance plan, for our customers in January this year, for example comprehensive injury cover for children or the additional cover option ensuring exemption from payment of the insurance premium," Milan Starý, Aviva's marketing manager, explains.
"The results so far have confirmed to us that Talisman is the top of the pile in children's life insurance and they also indicate that people are willing to pay a bit more for higher quality insurance coverage," he adds.
Other new features include cut-price supplementary insurance packages, which can mean annual premium savings for the customer of up to CZK 1,200 (or a CZK 10,000) bonus for passing the Maturita (Czech A Levels) (entry age of children 0-6 years). Current results show that 85% of customers who took out Talisman during the first quarter of 2008 have made use of the cut-price additional insurance packages on offer.
"45% of the Talisman policies taken out over the first three months of 2008 carry entitlement to the CZK 10,000.- bonus for passing the Maturita exams. Through offering a financial bonus for attaining an important educational milestone, we are underlining our commitment to forward-thinking," Milan Starý adds.
A summary of the changes to Talisman, the children's insurance plan:
- New or fine-tuned child cover
- New additional cover for injuries without long-term or permanent consequences, creating, in conjunction with the fine-tuned additional cover for long-term or permanent consequences of injury, comprehensive injury cover for children
- Fine-tuned additional serious illness cover
- New additional hospitalisation cover
- Optional insurance amounts for additional child cover, amongst the highest on the market
- Reductions for additional child coverage - packages at favourable terms
- Possibility to insure a second adult
- Additional cover option ensuring exemption from payment of the insurance premium in the event of the adult's full work incapacity
- CZK 10,000 bonus in the event of passing the Maturita (Czech A Levels) (entry age of children 0-6 years).
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For more information please contact:
Milan Starý
Marketing Manager
Aviva životní pojišťovna, a.s
E-mail: milan.stary@avivazp.cz
Note for editors:
The origins of Aviva date back to the end of the 17th century, more than 300 years ago. Aviva plc is currently the fifth biggest insurance group in the world, the foremost life insurance company in Europe and the biggest insurer in Great Britain. The company's core business is the provision of life and property insurance services and fund management.
Assets managed by the company as at 31 December 2007 exceeded £364 billion sterling. The company employs over 59,000, serving 40 million clients in more than 25 countries around the world.
Aviva plc has been active in the Czech Republic since 1997 via its 100% owned subsidiary company Aviva životní pojišťovna, a.s. (known as Commercial Union životní pojišťovna, as until 2002). It is the first and only British life insurance company in the Czech Republic and specialises in investment life insurance products (Aviva EasyLife, Talisman, Aviva benefit). Aviva regional offices may be found in all regions of the Czech Republic.