In view of the high volatility of the financial markets since the beginning of the year, Aviva Vie is still recommending that unit-linked products, which perform better in the long term, are chosen when setting up life insurance portfolios, whilst providing close guidance for the customer.
In view of the high volatility of the financial markets since the beginning of the year, Aviva Vie is still recommending that unit-linked products, which perform better in the long term, are chosen when setting up life insurance portfolios, whilst providing close guidance for the customer. The launch of 15 new funds is in line with this Good Advice approach.
Specialising in unit-linked products, Aviva Vie has based the success of its range of funds on three strong convictions:
- The strategy of tailoring the asset allocation to the customer's personal situation is the key to investing in unit-linked products;
- The saver does not need a vast number of funds, just a coherent, diverse range based on sound, high-performing funds. A smaller range also allows greater familiarity with each fund, so as to give the customer better advice;
- Progressive investment is the best way to protect a portfolio against the "ups and downs" of the markets, which are inevitable over a long period of investment. This applies particularly to dynamic funds, as the situation of the markets in the last two months has shown.
By adding 15 new diversification funds to its range, Aviva Vie is reaffirming its convictions and reinforcing the coherence of its range. This is based on the following classification:
- Essential funds: These are the core of customer asset allocation and are mostly managed by Aviva Gestion d'Actifs.
- General diversification funds: These represent a smaller share of customers' investments. They enable them to branch out into a wider range of asset classes;
- Themed diversification funds:Aimed at discerning investors, these are oriented towards highly specific areas, involving a higher risk.
The new eligible funds meet the requirements and objectives of bullish investors wishing to diversify their savings by investing part of their capital in certain specific asset classes, in addition to the traditional funds offered by Aviva Gestion d'Actifs. They cover various geographical areas (Europe, Asia, America, Emerging Markets) and different sectors (energy, finance, environment, health, etc) and investment themes such as Socially Responsible Investment.
For customers with a prudent financial approach, Aviva has also set up a new mutual fund: Aviva Sélection. This new fund will be incorporated in the new asset allocation for the Prudent Approach recommended by Aviva Vie.
The marketing of these 15 funds is based on a segmented approach focussed on clients, their personal situation and their objectives, using an online asset allocation tool. This enables the client to be offered a specific asset allocation based on his Investor Profile.
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Press contacts:
Aviva Vie
David Chenu
Telephone: 01 76 62 67 92
E-mail: david_chenu@aviva.fr
HDL Communication
Alexandre Rigaud
Telephone: 01 58 65 20 15
E-mail: arigaud@hdlcom.com
Notes to editors:
About Aviva
Aviva is the top life and pensions insurer in Europe and occupies a strong position in other markets throughout the world. Aviva is involved in three main areas, life assurance and long-term savings, fund management and general insurance. As at 31 December 2006, Aviva achieved a turnover of €61.9 billion and its assets under management amounted to €543 billion, making it the 5th largest insurer worldwide based on gross premiums.
With more than 150 years' experience in France, Aviva is among the top ten players in the insurance market. Aviva France is distinguished by a balanced multidistribution model which has proved itself: 875 general agents, 1,800 agency staff, 400 life advisers, more than 1,000 brokers, partners (Union Financière de France and Médéric). Aviva France's partners also include AFER, the leading association of savers in France, and the Crédit du Nord Group. Specialising in unit-linked products, Aviva is well-known for the performance of its long-term funds and its strong commitment to its customers through its Good advice approach. Aviva has more than 3,200 employees. As at 31 December 2006, Aviva France recorded a consolidated turnover of €6.4 billion, a consolidated operating profit of €689 million (based on intrinsic value - EEV/IFRS norms) and managed assets worth €72.9 billion.
List of new funds in the range
| Name of fund | Type | Manager |
| Aviva Morley Emerging Markets Equity Fund B | Global emerging markets equity (Large cap) | Aviva Fund Services |
| Aviva Morley Emerging Markets Equity Small Cap Fund B | Global emerging markets equity (Small and Mid Caps) | Aviva Fund Services |
| Aviva Morley European Convergence Equity Fund B | European emerging markets equity | Aviva Fund Services |
| Aviva Morley European Socially Responsible Fund B | European equity (Socially Responsible Investment) | Aviva Fund Services |
| Synergy Smaller Cies A | Euro equity (Small and Mid Caps) | Sycomore Asset Management |
| OFI Palmarès America A | US equity (multi-management) | Ofi Asset Management |
| DWS Invest Top 50 Asia Lc | Asian equity | Dws Investments |
| MLIF - Global SmallCap Fund A2 EUR | International equity (Small & Mid Caps) | Blackrock Merrill Lynch IM |
| Vega Monde Multi Secteurs | International equity (multi-management) | La Compagnie 1818 Gestion |
| Dexia Equities L Europe Finance Sector C Cap | European equity (financial sector) | Dexia Asset Management |
| DWS Invest Global Agribusiness (EUR) LC Cap | International equity (agribusiness sector) | Dws Investments |
| UBS (Lux) Equity Fund - European Smaller Technology B | International equity (technology sector) | UBS Global AM |
| MLIIF - World Energy Fund A2 USD | International equity (energy sector) | Blackrock Merrill Lynch IM |
| UBS (Lux) Equity Fund Global Innovators B | International equity (environmental sector) | UBS Global AM |
| Etoile Santé Europe | European equity (Health sector) | Etoile Gestion |