Norwich Union has launched an integrated marketing campaign to promote its position as the UK's largest household insurer.
Norwich Union has launched an integrated marketing campaign to promote its position as the UK's largest household insurer.
Ben Welsh, Norwich Union's director of communications and marketing services commented, "Spring is traditionally the start of the house-moving season so now is an ideal time to raise awareness of the benefits of household insurance.
"The campaign has kicked off with "Botchwatch" - designed to help householders avoid falling victim to rogue repairers. This will be followed by consumer campaigns giving advice on house moving, DIY and promoting optional insurance, such as garden cover..
"Norwich Union is the leading household insurer, and one aspect of leading is helping intermediaries develop their business in this market."
Ben continued, "The campaigns will be supported by guides offering homeowners practical help and advice, which intermediaries can use as a customer relationship tool."
In addition to the PR campaigns, Norwich Union will also be producing promotional leaflets for consumers and brokers on optional household covers. Brokers will be able to obtain copies of all leaflets through the usual channels.
Ends
Media contact:
Lucy Haughey, Norwich Union press office
on 08703 666864
Notes to editors:
- Norwich Union is the UK's largest insurer, covering one on five households in the UK.
- CGU plc and Norwich Union plc merged on 30 May 2000 to create CGNU plc, the UK's largest insurance group and one of the top-five insurers in Europe with substantial positions in other markets around the world, making it the world's sixth largest insurer based on gross worldwide premiums.
NORWICH UNION SPRINGS INTO HOUSEHOLD INITIATIVE
- CGNU's principal business activities are long-term savings, fund management and general insurance, with worldwide premium income and retail investment sales from ongoing business of over Ł27 billion and assets under management of more than Ł210 billion.
- From October 2000, the combined life and pensions, general insurance and retail fund management businesses in the UK operate under the Norwich Union brand, while the institutional investment business operates under the Morley Fund Management brand.
- CGNU's news releases are available on the internet at www.cgnu-group.com