Addressing the concerns of its customers over market volatility and fluctuations, Aviva Life Insurance today launched its ninth fund, the Dynamic P/E Fund with five of its unit-linked products.
- Introduces ULIPs with Dynamic Price Earning (P/E) Fund - a fund that follows a consistent and systematic investment strategy to maximize opportunities for the customer
- Unique in-built buy and sell discipline based on market conditions
- The tactical mix between equity and debt is based on P/E multiples which minimizes impact of volatility and maximizes return in the long run
- This fund option is now available with select ULIPs along with the existing eight fund options
Addressing the concerns of its customers over market volatility and fluctuations, Aviva Life Insurance today launched its ninth fund, the Dynamic P/E Fund with five of its unit-linked products. Based on the simple mantra of encashing investments when the market are high and buying when the markets are low, thereby maximizing opportunities for the customers in the long-run and creating a balance between both risk and reward.
The fund has been launched with the objective of providing protection and creating wealth over long-term for the investors. Customers will be able to choose this fund option with five of Aviva’s best selling products - Aviva Young Scholar Advantage, Aviva Freedom Life Advantage, Aviva Life Saver Advantage, Aviva Sachin Extra Cover Advantage and Aviva Life Bond Advantage.
Speaking on the occasion, Ms Jyoti Vaswani, chief investment officer & director – fund management, Aviva India, said: “At Aviva, we seek to provide prosperity and peace of mind to our customers through our product portfolio. The launch of the Dynamic P/E Fund with select ULIPs is a step in the same direction. The fund has been designed in recognition of the customer need of disciplined investing and building a desired corpus over long-term.
"Usually, customers tend to invest when the markets are rising and withdraw when they are falling, which is not an ideal market strategy. Investing in Aviva’s new Dynamic P/E Fund will ensure that investments are made in a systematic way to ensure prosperity and peace of mind for customers.”
Under the Dynamic P/E Fund asset allocation is based on forward P/E multiples in order to reduce the risk of investment while targeting higher returns. It works on the principle that at higher PE multiples, the equity allocation is reduced in order to reduce the downside risk and at lower PE multiples, the equity allocation is increased to capitalize on the upside potential.
The Indian stock markets are well positioned for a sustained long-term rally with strong corporate and economic fundamentals, although there could be some volatility along the way. Aviva Dynamic P/E Fund, with its inbuilt buy sell discipline will help Aviva policyholders make the most of this growth opportunity, while providing a smoother ride to their investments.
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Enquiries:
Media
Aviva India
Aditi Vij
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aditi.vij@avivaindia.com
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Notes to editors:
- Aviva is the world’s sixth largest* insurance group, serving over 53 million customers across Europe, North America and Asia Pacific
- Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £47.1 billion and funds under management of £402 billion at 31 December 2010. We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.
- Aviva India is a joint venture between Dabur Group and Aviva Group. Current paid up capital amounts to Rs 2,004 crore. Dabur Group is the 74% shareholder while Aviva Group holds 26%. Aviva Group is a UK based insurance company and one of the world’s oldest insurance Groups, with a history dating back to 1696.
- Aviva’s products have been designed to provide customers flexibility, transparency and value for money. We address all lifecycle needs of a customer – savings, protection, investment and retirement.
- Aviva is the global bancassurance leader and in majority of our countries, bancassurance is the only distribution channel. In India too, we pioneered the concept of bancassurance.
- In the 2011 FTSE4Good index, Aviva is recognised as the top insurance company for corporate responsibility in the world, out of more than 100 other organisations in our sector. The Reputation Institute’s 2011 rankings, also place Aviva as the UK’s “most reputable” financial services company.
- Aviva is also keen to reach out to the underprivileged that have not had access to insurance so far. Through our association with BASIX (a micro financial institution) and other NGOs, we have been able to cover millions of lives.
- The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive
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* based on gross worldwide premiums at 31 December 2009