Aviva Life Insurance has appointed Gaurav Rajput as associate director – marketing.
Aviva Life Insurance has appointed Gaurav Rajput as associate director – marketing. Based in Gurgaon, Gaurav will report to Mr TR Ramachandran, managing director and CEO, Aviva Life Insurance. Gaurav, who had joined Aviva Life in 2009, takes over from Vishal Gupta, director marketing, who has taken a sabbatical for 18 months.
In this new role, Gaurav will now be part of the leadership team and will be responsible for the overall marketing strategy including brand marketing, communications, channel marketing, analytics and product propositions.
Speaking on the new appointment, Mr TR Ramachandran, the CEO of Aviva Life Insurance said: “Gaurav has been associated with Aviva for more than a year now and has played an important role in managing channel marketing as well as developing our customer acquisition strategy. With more than 13 years of work experience in the brand and marketing arena, I am certain that the appointment of Gaurav will enable Aviva take the next steps on growing the India Franchise.”
He added: “This is yet another example of promoting and giving opportunity to internal talent at Aviva.”
Gaurav brings with him a rich experience of over 13 years and was associated with Citibank for close to five years with experience in the international markets as well. At Citibank, he was head of marketing for the NRI business in addition to other responsibilities in customer segments and business development. Prior to Citibank Gaurav worked with leading media houses and advertising groups and has diverse work experience in the field of marketing and advertising. Gaurav completed his post graduation in management, from Welingkar Institute of Management, Mumbai.
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