For several months, the financial markets have offered some interesting points of entry, but have also undergone some dramatic fluctuations.
For several months, the financial markets have offered some interesting points of entry, but have also undergone some dramatic fluctuations. To help customers wanting to take advantage of the potential of the markets while protecting part of their capital, Aviva, a major player in life insurance and long-term savings, asset management and general insurance, is launching Aviva Ambitio. The objective is to generate performance as the markets rise and partially protect the capital when the markets fall.
With Aviva Ambitio, Aviva France is increasing its range of funds and demonstrating, once again, its ability to respond to savers' needs. Depending on their goals and investment horizons, this new product allows savers to seize opportunities in financial markets while protecting part of their capital.
Available on Aviva life insurance policies and bond investments, Aviva Ambitio is a diversified fund that adopts a flexible management strategy and uses a so-called cushioning technique:
- The fund is composed of two sets of assets, one dynamic, to seek performance, the other placed in monetary investments and short-term bonds, for partial protection.
- Depending on market developments, the weighting of each of these sets of assets can vary from 0% to 100%.
- The protection is renewed each year.
Thanks to this responsive management, the net asset value of Aviva Ambitio will never be less than 80% of the highest value achieved by the fund during the same calendar year. This means that the investment will be partially protected in the event of a dramatic drop in the markets in a given year.
Management of Aviva Ambitio is entrusted to Aviva Investors, the Aviva Group's global asset management arm, which had €303 billion under management as at 30 June 2010. The fund benefits from the expertise and management quality of a global player, enabling it to take advantage of existing activities.
Jean-Pierre Menanteau, CEO of Aviva France, comments: "With the launch of this new fund, Aviva confirms its commitment to placing customer support at the heart of its Good Advice strategy by providing solutions adapted to savers’ need for security and wish to seize market opportunities".
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For more information please contact:
Karim Mokrane - +33 (0)1 7662 7685 – Email: karim_mokrane@aviva.fr
Valérie Dudoit – +33 (1)0 5865 2016 – Email: vdudoit@hdlcom.com
Notes to editors:
About Aviva
Aviva is the world's sixth-largest insurance group*, with more than 53 million customers throughout Europe, North America and the Asia Pacific region. Aviva’s principal business activities are: life insurance and long-term savings, fund management and general insurance. At 31 December 2009, Aviva had turnover of €51.3 billion, with €426 billion of assets under management.
Aviva is the largest insurer in the UK and one of the main providers of life insurance and pension products in Europe. The Aviva media centre at www.aviva.com/media contains images and all the press releases and product information for the Aviva Group. Videos are available at www.aviva.com/media/b-roll-library/. You can follow Aviva on Twitter at www.twitter.com/avivaplc.
With more than 180 years’ experience in France, Aviva is among the top ten players in the insurance market. Aviva France has a solid and profitable multi-distribution model based on a comprehensive range of products, mainly intended for individuals and SMEs. Some 900 general agents, 1,800 branch staff, 400 life insurance advisers, almost 900 wealth management advisers (Union Financière de France) and more than 1,000 active partner brokers are on hand to serve three million customers every day.
Aviva has developed unique expertise in building effective partnerships for the benefit of its customers, particularly with AFER, the largest savings association in France, and the Crédit du Nord, Société Générale and Ford groups. Specialising in unit-linked products, Aviva is recognised for the excellent performance of its long-term funds, the quality and innovation of its products, and solid commitment to customers through its Good Advice approach.
Aviva France is a socially responsible company and has developed initiatives that include reducing and neutralising its CO2 emissions, supporting more than 250 projects to help children and the elderly through the Aviva Foundation, and implementing an acclaimed diversity policy.
The Aviva Group directly employs more than 4,700 staff in France.
As at 31 December 2009, Aviva France reported consolidated sales of €6.7 billion and an IFRS-based net profit of €390 million. The company had €77.4 billion of assets under management at 31 December 2009.
*Based on gross worldwide premiums at 31 December 2008.