Aviva France, a major player in life assurance and long-term savings, asset management and non-life insurance, announces the launch of www.questions-finance.fr [http://www.questions-finance.fr].
Aviva France, a major player in life assurance and long-term savings, asset management and non-life insurance, announces the launch of www.questions-finance.fr, the new educational website designed to help the general public decipher and decode stock markets by providing objective advice and information.
A multifunctional website
- Information with practical sections on various subjects to help the public get to grips with money matters.
- Learning thanks to a section called "novices" that offers a series of explanations and information to answer questions about asset distribution, investment opportunities and managing a portfolio. "The investor's golden rules", "misconceptions", "practical guides"... Everything needed to enlighten and guide beginners.
- Expertise with an area dedicated to specialists wanting to define an investment strategy, better understand the psychological factors that influence financial markets or learn about different methods of portfolio diversification.
- Interactivity and participation with the "visitors' questions" and "expert's opinion" sections. A forum will soon be available for visitors to share their thoughts and ideas about topical issues and the articles on the site.
Good Advice, Aviva's trademark
www.questions-finance.fr is part of Aviva's Good Advice approach, which aims to give customers personalised support by offering them investments that meet their individual needs. It contributes to increasing Aviva's online visibility by reaching new audiences.
www.questions-finance.fr complements Aviva's range of instructive websites about investments and savings. To harmonise these websites, their graphics and names have been adapted:
- www.bonconseil.fr has become www.questions-finance.fr
- www.bienpreparersaretraite.fr is now www.questions-et-retraite.fr
Jean-Pierre Menanteau, CEO of Aviva France, says "After having been through a historic financial crisis, French investors are keener than ever to better understand how financial markets work before investing their savings. As a socially responsible company and based on our Good Advice approach of personalised support for our customers, we're convinced of the need for our role of educating the general public about financial matters."
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Press contacts:
Dominique Eluau (Aviva)
Telephone: +33 (0)1 7662 6719
E-mail: dominique_eluau@aviva.fr
Valérie Dudoit (HDL Communication)
Telephone: +33 (1)0 5865 2016
E-mail: vdudoit@hdlcom.com
Notes to editors:
About Aviva
Aviva is the world's fifth-largest insurance group*, with more than 53 million customers throughout Europe, North American and the Asia Pacific region. Aviva’s principal business activities are: life insurance and long-term savings, fund management and general insurance.
At 31 December 2009, Aviva had turnover of €51.3 billion, with €426 billion of assets under management. Aviva is the largest insurer in the UK and one of the main providers of life insurance and pension products in Europe. A selection of images as well as all the press releases and product information from the Aviva Group are available in the press area www.aviva.com/media. Videos can be downloaded from www.aviva.com/media/b-roll-library. Follow Aviva on Twitter: www.twitter.com/avivaplc.
With more than 180 years’ experience in France, Aviva is among the top ten players in the insurance market. Aviva France operates a balanced multi-distribution model based on a comprehensive range of products, mainly intended for individuals and SMEs.
Some 900 general agents, 1,800 branch staff, 400 life insurance advisers, almost 900 wealth management advisers (Union Financière de France) and more than 1,000 active partner brokers are at the service of three million clients every day. Aviva has developed unique expertise in building effective partnerships for the benefit of its clients, particularly with AFER, the largest savings association in France, and the Crédit du Nord, Société Générale and Ford groups.
Specialising in unit-linked products, Aviva is recognised for the excellent performance of its long-term funds, the quality and innovation of its products, and solid commitment to its customers through its Good Advice approach.
Aviva France is a socially responsible company and has developed initiatives that include reducing and neutralising its CO2 emissions, supporting more than 250 projects to help children and the elderly through the Aviva Foundation, and implementing an acclaimed diversity policy.
The Aviva Group directly employs more than 4,700 staff in France.
At 31 December 2009, Aviva France reported consolidated sales of €6.7 billion and an IFRS-based net profit of €390 million. The company managed assets worth €77.4 billion at 31 December 2009.
* Based on gross worldwide premiums at 31 December 2008.