Shah Rouf was appointed as the new managing director of Aviva NDB Insurance (earlier known as Eagle Insurance) with effect from 1 March.
Shah Rouf was appointed as the new managing director of Aviva NDB Insurance (earlier known as Eagle Insurance) with effect from 1 March. He was appointed to the board of Aviva NDB Insurance on 22 January 2010.
He was CEO of Aviva Romania as well as chief distribution officer for Central and Eastern Europe for Aviva prior to his new appointment.
Shah, a British national of South Asian descent, has over 16 years’ experience at Aviva group, having held senior management positions in both Life and General insurance in the UK, Middle East, India and continental Europe. He concluded his academic studies at the London School of Economics and has BA (Hons) and MSc degrees in Economics. He is an Associate of the Chartered Insurance Institute, UK and a member of the LIMRA European Executive Committee.
In early January, his predecessor Deepal Sooriyaarachchi announced his resignation from the company to pursue other career and personal aspirations. Deepal will continue to be a member of the board of directors.
Looking forward to working in post-war Sri Lanka now experiencing a resurgence of economic activity, Shah commented: “This is an exciting time and opportunity. Aviva NDB has a strong team and the company is on a major transformational drive. I am looking forward to combining these considerable local strengths with my international experience to steer the company towards achieving our ambitious goals.”
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About Aviva
Aviva is the world’s fifth-largest* insurance group, serving over 50 million customers across Europe, North America and the Asia Pacific. Aviva's principal business activities are long-term savings, fund management and general insurance, with worldwide total sales of £24.4 billion and funds under management of £352 billion as at 30 June 2009. Aviva is a leading provider of life and pension products in Europe with substantial positions in other markets around the world, making it the world’s fifth-largest insurance group.
* based on gross worldwide premium as at 31 December 2008.
In Asia Pacific, Aviva operates in China, India, Sri Lanka, Hong Kong, Singapore, Malaysia, Korea and Taiwan. Aviva’s long-term savings products and services are distributed through a multi-channel network, which includes a direct sales force, insurance intermediaries and bancassurance partners.