Turkish people live for today, consume more than they need and spend more than they earn.
Turkish people live for today, consume more than they need and spend more than they earn. AvivaSA, which plans for the future with personal pension and life policies, will contribute to the development of awareness of the need to save and invest for the future with a competition it has initiated in 28 universities.
AvivaSA pension and life made public the striking results of research carried out for Aviva by the British research company The Future Company into saving habits in 26 countries including Turkey, and has initiated a “Moneybox Design Competition” under the slogan “Designers of the future design for saving.”
Subsequent to this research, which indicated that Turkish people are behind Europeans in respect of a savings culture and that young people had not developed a savings consciousness, Industrial Product Design, Architecture and Fine Arts Faculty students from 28 universities can participate in AvivaSA’s competition which is intended to promote “social and individual saving”.
Meral Egemen, general manager of AvivaSA, commenting that she came from a generation which used moneyboxes, and that at that time there was an awareness of the need to save and invest for the future, stated that AvivaSA’s personal pension and life insurance provided security for today and for future times, that is, for the times when there is most need.
Meral Egemen, said: “Turkish people regard any financial instrument for the purpose of saving, an insurance policy for example, as 'expense, cost'… and since such savings are looked upon as expenditure, the idea of accumulation has not developed.
"For years we have tried to explain that some financial instruments used for accumulation and making provision for the future are not expenses. With this competition in particular we want to repeat this message to the younger generation. If we look upon saving as thinking and planning for the future, the moneybox can be viewed as a symbol to stand for savings.”
The first prize is TL 5,000, the second prize TL 3,000 and the third prize is TL 2,000, while commended entries will receive TL 1,000. The placed entries will be produced industrially.
The final date for applications through the www.tasarrufutasarlamak.com site is 31 January 2010. The competition prizes will be given to the winners at a ceremony organised in March 2010.
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