Yesterday Aviva Lithuania launched its new advertising campaign.
Yesterday Aviva Lithuania launched its new advertising campaign. An exclusive video clip in the form of a short film was broadcast, starring not only one of Hollywood’s best-known celebrities, Bruce Willis, but other famous people as well: "Home Alone" star Macaulay Culkin, Beatles drummer Ringo Starr and Australian actress and model Elle Macpherson. In this advertising video, the celebrities are not playing fictional characters, but play themselves, expressing the thoughts of the ordinary person behind the celebrity.
Completely different from what we are used to seeing on TV, it was made by the AMV BBDO agency in Great Britain and directed by music video director Vaughan Arnell, who has also directed well-known videos for Robbie Williams. The advert has already been broadcast in Great Britain and it is planned that it will be broadcast in dozens more countries where the Aviva group operates.
"We wanted this worldwide Aviva advertising campaign to take place on all continents and to make the Aviva name recognised wherever you go," said Aviva chief of marketing Amanda Mackenzie during the presentation of the campaign. At the end of the video you hear the slogan: "Aviva – this is not business as usual". This is how one of the biggest insurance companies in the world wants to show it cares about each person and makes the personal needs of each individual its biggest priority.
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For more information please contact:
Vaidotas Aleksiunas
Marketing and Public relations executive
Telephone: (8 5) 269 0620
Mobile: 8 682 222 01
E-mail: vaidotas_aleksiunas@aviva.lt
Indr¿ Minderiene
Chief communication specialist
Telephone: (8 5) 269 0610
E-mail: indre_minderiene@aviva.lt