Aviva Life Insurance today, announced the appointment of BBDO India as their new creative agency, as part of a global brand alignment.
Aviva Life Insurance today, announced the appointment of BBDO India as their new creative agency, as part of a global brand alignment. Earlier this year, Aviva announced the transition of all businesses under one global brand. BBDO has been involved with the development of Aviva’s global brand positioning, based on the "universal desire for individual recognition".
Aviva India also announced its new campaign thought targeting the child plans space - "Education is Insurance" conceptualised by BBDO India. This is in line with the "recognition" theme across the globe.
Speaking on the occasion, Vishal Gupta, director marketing, said: “BBDO is currently handing key markets across the Aviva world. Our tie-up with BBDO is in line with the worldwide approach of building the brand on the platform of ‘Individual Recognition’. At Aviva India, we recognize that ‘Education is Insurance’ and as a brand therefore, we help parents remove financial constraints in providing the best education for their children.”
Josy Paul, chairman and chief creative officer, BBDO India, said: “It all started when we were having our first conversation with Aviva India. That’s when the idea hit us. 'Education is insurance – that’s so true isn’t it'! It’s one of those eureka moments that life throws at you. The team at Aviva India grabbed it. We realized it’s not just an advertising idea, it’s an idea for life.”
In India, the account transition from Publicis to BBDO will happen over the next six weeks.
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For additional information, please contact:
Pooja Khan
Aviva India
E-mail: pooja.khan@avivaindia.com
Phone: 0124 2709082