Aviva France, a major player in the sectors of life insurance and pensions, asset management and non-life insurance, is making its employees more aware of diversity within the company.
Aviva France, a major player in the sectors of life insurance and pensions, asset management and non-life insurance, is making its employees more aware of diversity within the company. Having signed the Diversity Charter last October, Aviva France has now developed an educational game on the topic of diversity, for internal distribution.
As the world's fifth largest insurer with a presence in 27 countries, Aviva draws together a workforce composed of people from many parts and of greatly differing origins. Accordingly, Aviva makes a specific point of making the most of these differences so as to guarantee the proper integration of all of its employees and to make sure that they are all able to work together. For Aviva, promoting and respecting diversity within the company takes the form of in-depth work undertaken to identify potentially discriminatory practices.
It is with this in mind that Aviva France's parent company in London proceeded to design and develop an educational tool in the form of a game aimed at making employees more aware of the diversity which exists within the company. On the strength of the success the game has enjoyed on the other side of the Channel, Aviva France has now had it translated and distributed to its workforce.
The diversity game is based on a number of scenarios presenting a manager and employees in situations centred around the subject of diversity. It can be accessed through Aviva France's intranet in flash animation and takes the form of a series of questions with multiple-choice answers. The subtlety of the game lies in the fact that none of the solutions is immediately obvious and so the intention is to make the individual think. Putting people in these situations will make them really think about the need to respect the diversity which exists within the company.
This Aviva initiative and the innovative concept for the diversity game were awarded the United Nations Global Compact "Diversity and Innovation" prize in June 2007.
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About Aviva
Aviva is Europe's leading provider of life insurance and pensions with strong positions in other international markets around the world. In terms of gross premiums, Aviva is the world's fifth-largest insurance group (figures as at 31 December 2006). Aviva operates in three main areas: life insurance and long-term savings, asset management and non-life insurance. At 31 December 2007, Aviva had annual premium income of €56.7 billion and assets under management of €499 billion.
With experience going back more than 150 years in France, Aviva is one of the top 10 players in the insurance market. Aviva France is notable for its solid and profitable model based on balanced multidistribution: 875 general agents, 1,800 branch staff, 400 life insurance advisers, more than 1,000 brokers and its partners (Union Financière de France and Médéric). Aviva France also has major partners such as AFER, the largest savings association in France, and Crédit du Nord. As a specialist in unit-linked products, Aviva is recognised for the long-term performance of its funds and the strength of its commitment to its customers through its "Good Advice" initiative. Aviva has more than 3300 employees in France. At 31 December 2007, Aviva France recorded consolidated sales of €6.5 billion, and net profit of €338 million under the IFRS accounting system (based on the embedded value calculated in line with the EEV/IFRS standards) and had €74.2 billion of assets under management.