UK: Aviva extend Norwich City main sponsorship for another season

Norwich City and Aviva are delighted to announce the continuation of their main sponsor relationship for a further year, which will see the Aviva Community Fund logo on the team shirts for the 2016/17 season.

  • Aviva Community Fund to be on Norwich City FC Shirts for the 2016/17 season

The Aviva Community Fund offers support and funding for inspirational local causes across the UK, and this deal is an extension of the three-year Community Partnership between Aviva and the Canaries which begins at the start of the 2016/17 season.

As the official Community Partner of Norwich City, and with the Aviva Community Fund logo on the team shirt, Aviva will continue its long tradition of supporting community-focused activity throughout Norfolk.

Lindsay Forster, Aviva’s customer marketing director, said: “We are delighted to be able to extend the main club sponsorship with Norwich City FC and have the Aviva Community Fund proudly displayed on the club’s shirts next season.

“The Aviva Community Fund helped over 400 local community groups across the UK last year, and it will be bigger and better this year with the help of the Norwich City sponsorship.

“The partnership has been a fantastic experience for us, our customers and our employees and we’re really glad to be able to extend it through our continued work in the community.”

Steve Stone, Norwich City’s Interim Chief Executive, added: “We are delighted to be embarking on a record ninth year with Aviva as our main Club sponsors. Having concluded an extensive period of negotiations regarding the sponsorship, it became clear that this was the best fit for the Football Club.

“It provides continuity with a brand well-known both locally and in the global market place, as well as one that shares our community-minded objectives.

“We were already looking forward to working with Aviva as our official Community Partner during this season and the continuation of the main sponsorship also helps us again profile the work of the Aviva Community Fund, which has supported hundreds of good causes both locally and across the country.”

Details on the official launch of the 2016/17 home kit will be released in due course.



Aviva Press Office: John Franklin, 01603 680795,

Norwich City Communications team on 01603 218750 or email

About the Aviva Community Fund:

The Aviva Community Fund is an initiative that lends a helping hand to local communities by offering support and funding for inspirational local causes. Projects could receive funding of from up to £1,000 up to £25,000. To get involved, submit a project or vote visit
The Aviva Community Fund will open for project submissions on 13 September 2016.

About Aviva:

  • Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide*
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  • Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
  • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
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* Before the deduction of overlapping customers.

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