Insurance company Aviva launched a press campaign in July in Spanish daily newspapers to thank Fernando Torres, the Liverpool football star and member of the Spanish national team.
Insurance company Aviva launched a press campaign in July in Spanish daily newspapers to thank Fernando Torres, the Liverpool football star and member of the Spanish national team.
Aviva was responding to how Torres scored the winning goal in the final of Euro 2008, bringing the title back to Spain. The advertisement, which proclaims: "Now we are greater than ever. Thank you Fernando", was published in the daily newspapers El Mundo, El País, Marca and As.
Fernando took out an occupational incapacity insurance policy with Aviva in May of this year.
The 24 year-old footballer started his professional career in 2001, playing for Athletico Madrid. He won his first cap for Spain in 2003.
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For more information please contact:
Milan Starý
Marketing Manager Aviva životní pojišťovna, as
E-mail: milan.stary@avivazp.cz
Note for editors:
The origins of Aviva date back to the end of the 17th century, more than 300 years ago. Aviva plc is currently the fifth biggest insurance group in the world, the foremost life insurance company in Europe and the biggest insurer in Great Britain. The company's core business is the provision of life and property insurance services and fund management.
Assets managed by the company as at 31 December 2007 exceeded £364 billion sterling. The company employs 57,000 people providing services for 45 million clients in 27 countries worldwide.
Aviva plc has been active in the Czech Republic since 1997 via its 100% owned subsidiary company Aviva životní pojišťovna, as (known as Commercial Union životní pojišťovna, as until 2002). It is the first and only British life insurance company in the Czech Republic and specialises in investment life insurance products (Aviva EasyLife, Talisman, Aviva benefit). Aviva regional offices may be found in all regions of the Czech Republic.