According to a market survey carried out by the Aviva group in over 20 countries across four continents, Romanians invest the least in financial services and products.
According to a market survey carried out by the Aviva group in over 20 countries across four continents, Romanians invest the least in financial services and products.
This market survey highlights the fact that 65% of Romanians have not purchased a financial product for their savings, putting them in last place amongst all the countries in which Aviva has carried out this survey.
This survey reveals the fact that, when it comes to borrowing, Romanians resort in the first instance to friends and only then do they approach a credit institution.
"The remarkable 300 years-plus experience of the Aviva group provides added value to those who hold long-term savings in the form of insurance products with an investment element or in the form of private pension products. In Romania, our modern unit-linked type savings products are structured in such a way as to yield high returns on investments for insurance policy holders," stated Shah Rouf, CEO Aviva Romania.
The main aim of this market survey carried out over the course of last year was to identify the attitude of those surveyed in the 20-plus countries in which the survey was carried out towards long-term savings. Through this market survey, Aviva wants to meet the requirements of its customers, by constantly improving its range of financial products and services.
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The point of contact for further information:
Anca Sert, PR & Events Co-ordinator
Telephone: 203 83 84
E-mail: anca.sert@aviva.ro
Note for editors:
Results of the Aviva survey cannot be reproduced without acknowledging the source: Aviva Life Insurance.
The Consumer Attitudes to Savings survey was undertaken at the request of Aviva plc by GFK Romania assisted by Henley Centre Headlight Vision in 2004 in 11 countries, in 2005 in 16 countries and in 21 countries in 2006. 2006 was the first year in which Romania was included in the survey. The other 20 countries were: Hong Kong, Spain, Taiwan, China, The Czech Republic, Hungary, India, Lithuania, Poland, Russia, Turkey, Great Britain, Ireland, Australia, USA, Singapore, Italy, The Netherlands, France and Germany.
About the Aviva group
Aviva is the oldest insurance group in the world and the largest in Great Britain, dating back to 1696. Today, Aviva has 59,000 employees and 40 million customers in 27 countries across the world.
The group is the market leader for life insurance and pensions in Europe, leading on the majority of the markets in which it operates.
Aviva has revenue from insurance premiums and investments totalling 61 billion euros and administers over 535 billion euros' worth of funds.**
Aviva Romania
Aviva Romania includes three companies: Aviva Life Insurance, Aviva Administration Company for a Private Pension Fund, Certinvest (purchased on 13 September 2007).
About Aviva Life Insurance and Aviva Administration Company for a Private Pensions Fund
Aviva began operating as a provider of life insurance in Romania in 2000 and currently insures over 430,000 customers.
On 26 July 2007, Aviva received approval from the Oversight Committee for the System of Private Pensions to set up a company to administer private pensions (Aviva Administration Company for a Private Pension Fund SA), and on 25 August received authorisation to administer its mandatory pension fund - Pensia Viva.
About Certinvest
Certinvest currently administers €24 million in four mutual funds, each of them based around a different type of investment: Intercapital, a shares fund, Capital Plus, a balanced fund, Orizont, a fixed-income (bonds) fund and Tezaur, a capital market fund. Certinvest also administers individual investment accounts.
Certinvest has shown throughout the years that it is one of the most dynamic and innovative administrators in the market. The company launched the first commission-free sales fund on the Romanian market (Tezaur) and the first bonds fund in Romania (Orizont). Certinvest is also proud to support the bull market for investment funds in Romania.
* in terms of new sales in 2006
** at an exchange rate of 1 GBP / 1.47 EUR