France: Aviva Puissance 7 offers investors peace of mind amidst a global crisis in the markets

Amidst the widespread crisis and high volatility in the global financial markets, some savers are wondering whether it is wise to invest in unit-linked funds at present.

Amidst the widespread crisis and high volatility in the global financial markets, some savers are wondering whether it is wise to invest in unit-linked funds at present. Aviva Puissance 7 has come at just the right time to offer highly prudent savers a simple and effective interim solution enabling them to defer their investment in unit-linked life insurance policies whilst benefiting immediately from a very attractive return.

This product is in keeping with the Good Advice policy, which involves helping all clients to determine the best asset allocation for their situation and making sure that the beneficiary clause, a fundamental aspect of life insurance, is properly defined.

The Aviva Puissance 7 offer will be valid from 4 February to 28 March 2008 and enables savings under a life insurance policy to be invested in the offer fund with a guaranteed net annual rate of 7%*, for a maximum period of six months (from 4 February 2008 to 4 August 2008). The minimum investment is €100,000.

At the end of this period, together with his insurance adviser, the client will decide upon the asset allocation** which best suits his objectives, based on a review of his personal situation.

Aviva Puissance 7, which applies to Aviva Vie's main life insurance policies, is aimed at savers who would like to "move into" the financial markets but are hesitant to do so in the current financial climate. This offer presents highly prudent clients with a real interim solution for their life insurance policy before investing in unit-linked funds. With Aviva Puissance 6, which was launched in May 2007, almost seven out of 10 clients who subscribed to this offer switched their capital to unit-linked investments at the end of the six-month period.

Aviva is strongly in favour of Unit-Linked funds in life insurance policies: Unit-Linked funds perform best in the long term. Providing Aviva Vie's sales networks with the "Investor Profile", which is compulsory whenever a life insurance contract is taken out, will make the saver feel secure in his choice of asset allocation. Aviva Vie promises to review each saver's personal situation each year to ensure that the fundamental aspects of the policy are appropriate: the beneficiary clause and the asset allocation.

Aviva Puissance 7 fits in perfectly with this process.

-ends-

* before tax and social security contributions. Annual net rate applying to net sums invested in the Horizon August 2008 fund, pro rata to the investment period and up to 4 August 2008 at the latest.

** Prior to this decision, all savings invested in the offer fund will be switched free of charge to the Finabeille Short Term money market fund on  4 August 2008. There is a choice of the Units qualifying for the transaction.

Press contacts:

Aviva Life
David Chenu
Telephone: 01 76 62 67 92 
E-mail : david_chenu@aviva.fr

HDL Communication
Alexandra Rigaud
Telephone: 01 58 65 20 15 
E-mail : arigaud@hdlcom.com

You can find all Aviva Vie press releases at www.aviva-vie.fr under "espace presse".

Notes to editors:

About Aviva
Aviva is the top life and pensions insurer in Europe and occupies a strong position in other markets throughout the world. Aviva is involved in three main areas, life assurance and long-term savings, fund management and general insurance. As at 31 December 2006, Aviva achieved a turnover of €61.9 billion and its assets under management amounted to €543 billion, making it the fifth largest insurer worldwide based on gross premiums.

With more than 150 years' experience in France, Aviva is among the top ten players in the insurance market. Aviva France is distinguished by a balanced multidistribution model which has proved itself: 875 general agents, 1,800 agency staff, 400 life advisers, more than 1,000 brokers, partners (Union Financière de France and Médéric). Aviva France's partners also include AFER, the leading association of savers in France, and the Crédit du Nord Group. Specialising in unit-linked products, Aviva is well-known for the performance of its long-term funds and its strong commitment to its customers through its Good advice approach. Aviva has more than 3,200 employees. As at 31 December 2006, Aviva France recorded a consolidated turnover of €6.4 billion, a consolidated operating profit of €689 million (based on intrinsic value - EEV/IFRS norms) and managed assets worth €72.9 billion.

Related news