Almost two months since the launch of mandatory private pensions (17 September 2007), the www.aviva.ro website has received a total of 107,481 individual visitors.
Almost two months since the launch of mandatory private pensions (17 September 2007), the www.aviva.ro website has received a total of 107,481 individual visitors. This equates to an increase in traffic of over 800% compared with the same period last year, according to data provided by the www.google.com internet audience monitoring service. On average visitors spend 2.41 minutes on the site and the majority of them register for one of our newsletters or fill in a form to take advantage of free financial advice.
The most heavily accessed area is that of frequently asked questions, where visitors can add questions which will be answered as quickly as possible, and the most frequently read questions are:
- What extra does Aviva offer me, compared with other competitors?
- How can I calculate the value of the private pension which I will receive once I've made my contributions?
- What are the fees for the Aviva pension fund?
- If I take out a private pension, do I still get a state pension as well? How do I make contributions into the private pension fund?
- Why are young people aged 35 and under obliged to contribute to a private pension fund?
Romanians aged between 16 and 35, who have to join a private mandatory pension fund by 17 January 2008, are extremely busy people, who spend most of their time in front of a computer at the office, surfing the internet. Any free time that they have is limited, and so meeting with a marketing agent to get hold of all the information that they need is proving to be difficult. In order to meet the needs of this category of customers, Aviva has developed on-line communication platforms especially created for them.
"In October, Aviva launched an on-line application called 'Pensii Expres' which provides visitors with the option of registering their on-line choice for Pensia Viva. Pensii Expres is a specially developed application for very busy and self-taught people, who don't have the time to contact a marketing agent in order to sign an application form for a mandatory private pension; once they've filled in the form they will be contacted and visited by an Aviva marketing agent," stated Shah Rouf, CEO Aviva Romania.
Online communication has been used to maximum effect by the Aviva company in the development of its advertising campaign for mandatory private pensions, and in this vein it launched the www.scorulvip.ro website, which aims to help Romanians to understand how prepared they are for when they retire and to raise awareness amongst them of the importance of financial planning for the future, even from a young age.
Continuing this series of innovations, there has been a piece of software on the www.aviva.ro/fun website since September graphically titled "I'm not afraid to see what I'll look like in old age", which offers all visitors the chance to have a picture of what they'll look like in 20-30 years' time.
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For further information:
Giliola Ignat - Marketing Manager / Advertising & PR; telephone: Telephone: 203 83 73
E-mail: giliola.ignat@aviva.ro
Note for editors:
About the Aviva group
Aviva is the oldest insurance group in the world and the largest in Great Britain, dating back to 1696. Today, Aviva has 59,000 employees and 40 million customers in 27 countries across the world.
Aviva is the market leader for pensions and life insurance in Europe. Aviva has revenue from insurance premiums and investments totalling €61 billion and administers over €535 billion worth of funds.
Aviva Romania
Aviva Romania includes three companies: Aviva Life Insurance, Aviva Administration Company for a Private Pension Fund, Certinvest (purchased on 13 September 2007).
About Aviva Life Insurance and Aviva Administration Company for a Private Pensions Fund
Aviva began operating as a provider of life insurance in Romania in 2000 and currently insures over 430,000 Romanians.
On 26 July 2007, Aviva received approval from the Oversight Committee for the System of Private Pensions to set up a company to administer private pensions (Aviva Administration Company for a Private Pension Fund SA), and on 25 August received authorisation to administer its mandatory pension fund - Pensia Viva.
About Certinvest
Certinvest currently administers €24 million in four mutual funds, each of them based around a different type of investment: Intercapital - a shares fund, Capital Plus - a balanced fund, Orizont - a fixed-income (bonds) fund and Tezaur, a capital market fund. Certinvest also administers individual investment accounts for high-earning customers.