According to the results of a survey carried out by Aviva, Roland Berger and Isra into the consumer habits of Romanians in the area of pensions products, the internet turns out to be one of the sources of information most heavily used by those who responded when they need additional information about financial products.
According to the results of a survey carried out by Aviva, Roland Berger and Isra into the consumer habits of Romanians in the area of pensions products, the internet turns out to be one of the sources of information most heavily used by those who responded when they need additional information about financial products. Thus, 34.7% of those interviewed aged between 25 and 35 and 25.6% of those aged between 35 and 45, turn to the internet when they want to find out information about private pensions.
Taking account of the results of this survey, and also in order to respond to the requests of a number of visitors to the www.aviva.ro website*, Aviva has launched an on-line application called 'Pensii Expres' to enable visitors to register their on-line choice for Pensia Viva.
Pensii Expres is a specially developed application for very busy and self-taught people, who don't have the time to contact a marketing agent in order to sign an application form for a mandatory private pension.
"Pensia Viva is a product that is accessible to all Romanians aged between 16 and 45 who pay national insurance contributions to the CNPAS. So we wanted to offer them an accessible and ever more convenient way to register their choice for their mandatory private pension. We want to provide, permanently, a range of innovative services which live up to the service requirements of our customers," stated Shah Rouf, director general of Aviva Romania.
The online application (www.aviva.ro/Pensii Expres) begins with a short presentation about mandatory private pensions, Aviva and Pensia Viva, the mandatory private pension product offered by the company. After this introductory part, it moves on to the practical part, filling in the on-line form, by means of which the applicant asks to be contacted by an Aviva marketing agent in order to sign an application form for Pensia Viva.
Having filled in and sent the online form, the applicant is informed that an Aviva marketing agent will contact him/her with a view to completing and signing the application for Pensia Viva in hard copy.
The whole process lasts one minute!
On the right-hand side of the online application are the most frequent questions and answers about mandatory private pensions; should anyone have any other questions on this subject, there is a "green" telephone number (displayed on the page with the application) which will put them in touch with Aviva's customer relations department.
Having filled in the application, the applicant can recommend this service to friends and acquaintances, by entering their e-mail addresses in a specially created field.
-ends-
For further information:
Giliola Ignat - Marketing Manager - Advertising & PR
Telephone: 0723 310 378
E-mail: giliola.ignat@aviva.ro
Note for editors:
About the www.aviva.ro website
- On average, 2,000 people visit the www.aviva.ro website every day.
- Visitors stay on the site for approximately three minutes
- 45,000 visitors have found out more information about pensions in the questions and answers section on the Aviva website
- Most visitors access our on-line presentation for five minutes, and some of them find out more information about mandatory private pensions by consulting the on-line version of the Pensia Viva prospectus.
- The Aviva website provides all the information that a visitor needs to know before choosing a mandatory private pension fund; the time available to some of those who visit the www.aviva.ro website is quite limited and they want to have the option of applying online so that a marketing agent can visit them subsequently so that they can sign the application form.
About the Aviva group
Aviva is the oldest insurance group in the world and the largest in Great Britain, dating back to 1696. Today, Aviva has 59,000 employees and 40 million customers in 27 countries across the world.
Aviva is the market leader for pensions and life insurance in Europe. Aviva has revenue from insurance premiums and investments totalling €61 billion and administers over €535 billion worth of funds.
Aviva in Romania
Aviva in Romania includes three companies: Aviva Life Insurance, Aviva Administration Company for a Private Pension Fund, Certinvest (purchased on 13 September 2007).
About Aviva Life Insurance and Aviva Administration Company for a Private Pensions Fund
Aviva began operating as a provider of life insurance in Romania in 2000 (Aviva Life Insurance SA) and currently insures over 430,000 Romanians.
On 26 July 2007, Aviva received approval from the Oversight Committee for the System of Private Pensions to set up a company to administer private pensions (Aviva Administration Company for a Private Pension Fund SA), and on 25 August received authorisation to administer its mandatory pension fund - Pensia Viva.
About Certinvest
Certinvest currently administers €24 million in four mutual funds, each of them based around a different type of investment: Intercapital - a shares fund, Capital Plus - a balanced fund, Orizont - a fixed-income (bonds) fund and Tezaur, a capital market fund. Certinvest also administers individual investment accounts for high-earning customers.
Certinvest has shown throughout the years that it is one of the most dynamic and innovative administrators in the market. The company launched the first commission-free sales fund on the Romanian market (Tezaur) and the first bonds fund in Romania (Orizont). Certinvest is also proud to support the bull market for investment funds in Romania.
About Pensia Viva
The investment policy of the Pensia Viva fund, administered by the Aviva Company consists of a mixture of prudent and balanced investments.
By means of the investment policy, the Pensia Viva privately administered pension fund sets the following limits on the structure of assets, depending on availability on the market of the assets in question, whilst not exceeding the maximum levels set in law.