France: Aviva Puissance 7 or how to invest in your life insurance policy despite an uncertain economic climate

In response to current financial market uncertainty, Aviva has launched Aviva Puissance 7, an alternative for savers wary of investing in unit-linked products in this volatile context.

In response to current financial market uncertainty, Aviva has launched Aviva Puissance 7, an alternative for savers wary of investing in unit-linked products in this volatile context.

The Aviva Puissance 7 offer is available from 1 October to 30 November 2007 and proposes placing customers' savings in a life insurance policy with an anticipated guaranteed annual net rate of 7%*, for a maximum of six months (from 1 October 2007 to 1 April 2008).

At the end of this period, the savings invested are entirely switched to unit-linked products. The customer chooses these unit-linked products** based on a personalised assessment with an insurance adviser, to establish the most appropriate asset allocation for each customer's situation and goals.

Aviva Puissance 7, which is valid for life insurance policies in the SelectiValeurs and NLO/NLC range, is intended for savers who want to "get into" financial markets but are wary of the current financial context. The minimum investment threshold is €100,000.

For savers who would rather not to jump straight in with unit-linked products, this offer is a good solution to bide time in relation to the jittery financial markets. Aviva Puissance 7 enables savers to play for time while making their investments work for them at a very attractive rate.

Aviva is fully convinced of the benefits of promoting unit-linked products in life insurance policies: unit-linked products deliver unrivalled long-term performance. Aviva Puissance 7 is in perfect keeping with this conviction.

Aviva's approach requires a lasting relationship with its customers. Therefore, Aviva undertakes to review the personal situation of each customer once a year, to ensure that the fundamental aspects of the policy - the wording of the beneficiary clause and the asset allocation - are still appropriate.

Savers are assured security in their choice of asset allocation thanks to the Investor Profile document, which is compulsory for anyone taking out a life insurance policy; this Investor Profile is made available to the networks.

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* Excluding social security and tax deductions. Net annual rate applied to the net sums invested in the offer product, pro rata to the period of investment, until no later than 1 April 2008.

** Prior to this choice, the savings invested in the offer product will be fully switched, free of charge, to the Finabeille Court Terme fund on 1 April 2008. The choice is made from among the unit-linked products eligible for the operation.

Press contacts:

Aviva Vie
David Chenu
Telephone: +33 (0)1 7662 6792 
E-mail: david_chenu@aviva.fr

HDL Communication
Cyril Chassaing
Telephone: +33 (0)1 5865 0077 
E-mail: cchassaing@hdlcom.com

Notes to editors:

About Aviva
Aviva is Europe's leading provider of life insurance and retirement savings products with strong positions in other markets around the world. Based on gross premiums at 31 December 2006, Aviva is the world's fifth-largest insurance group. Aviva's principal business activities are: life insurance and long-term savings, fund management and general insurance. At 31 December 2006, Aviva had turnover of €61.9 billion and €543 billion of assets under management.

With more than 150 years' experience in France, Aviva is one of the top 10 players in the insurance market. Aviva France operates with a balanced multi-distribution model, which has proved hugely successful: 875 general agents, 1,800 branch staff, 400 life insurance advisers, 1,000+ brokers, and its partners (Union Financière de France and Médéric). Aviva France has other major partners such as AFER, the largest savings association in France, and the Crédit du Nord Group. Specialising in unit-linked products, Aviva is recognised for the excellent performance of its long-term funds and solid commitment to its customers through its Good Advice approach. Aviva employs more than 3,200 staff. At 31 December 2006, Aviva France recorded consolidated sales of €6.4 billion, a consolidated operating profit of €689 million (based on the embedded value - EEV/IFRS standards) and managed assets worth €72.9 billion.

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