France: Aviva launches a new version of its flagship product Lisséo - Aviva Lisséo September 2008

The crisis in the US mortgage market (Subprimes) has caused the CAC 40 to fall sharply to around 5,300 points (15/08), after hovering around 6000 points (14/07), and reverting to around 5,500 points today (01/09). In this situation, it is difficult to know when it is the right time to invest.

The crisis in the US mortgage market (Subprimes) has caused the CAC 40 to fall sharply to around 5,300 points (15/08), after hovering around 6000 points (14/07), and reverting to around 5,500 points today (01/09). In this situation, it is difficult to know when it is the right time to invest.

This is why it is important to remember two rules: opt for long term investments and invest gradually to even out the ups and downs in the stock market. Aviva Lisséo September 2008 presents a solution specially designed for savers who want to venture into even the most volatile markets with peace of mind and take advantage of the favourable long-term prospects for "equity products" whilst minimising the impact of a possible short-term drop.

With Aviva Lisséo September 2008(1), available from 6 September to 30 November 2007(3), the saver immediately invests his or her capital in the guaranteed fund for the offer, at a net annual rate of 4.40%(2), guaranteed from 6 September 2007 to 5 September 2008, within the top range of the market.

Then, until 15 August 2008, automatic monthly switches take place free of charge so that the savings are invested in the stock markets, taking advantage of products in Aviva Gestion d'Actifs' UCITS range.

With this offer, Aviva Vie remains true to its convictions, favouring the choice of unit-linked products in the composition of life insurance portfolios, and to its policy of guiding customers.

As part of this guidance, Aviva has introduced the List of Customer Requirements and Needs, since 1 May 2007. This document, which is required whenever a life insurance policy is taken out, will enable the saver to choose the asset allocation that suits him or her best.

This procedure is in keeping with the good advice strategy which has been followed within Aviva's sales networks since 2004. This involves helping all customers to determine the best asset allocation based on their situation and to ensure that the beneficiary clause, a fundamental aspect of life insurance, is correctly defined. This systematic twofold analysis ensures that the customer is offered an asset allocation appropriate to his or her objectives and investor profile.

-ends-

(1) This offer only applies to new payments made between 6 September and 30 November 2007 solely for life insurance policies carrying this offer and according to the conditions specific to this offer.

(2) Before deduction of tax and social security contributions. Rate applying to net sums invested in the "Aviva Lisséo September 2008" offer fund. This net annual rate of 4.50% is guaranteed from 6 September 2007 to 5 September 2008 pro rata to the period of investment in this fund. On 5 September 2008, all sums still invested in the offer fund following the final scheduled monthly switch will automatically be switched free of charge in accordance with the distribution laid down for the scheduled monthly switch carried out on 15 August 2008.

(3) Aviva reserves the right to close the subscription period at any time before 30 November 2007.

Press contacts:

Aviva Vie
David Chenu
Telephone: 01 76 62 67 92 
E-mail: david.chenu@aviva.fr

HDL Communication
Valérie Dudoit
Telephone: 01 58 65 20 16 
E-mail: vdudoit@hdlcom.com   

Notes to editors:

About Aviva
Aviva is the top life and pensions insurer in Europe and occupies a strong position in other markets throughout the world. Aviva is involved in three main areas, life assurance and long-term savings, fund management and general insurance. As at 31 December 2006, Aviva achieved a turnover of €61.9 billion and its assets under management amounted to €543 billion, making it the 5th largest insurer worldwide based on gross premiums.

With more than 150 years' experience in France, Aviva is among the top ten players in the insurance market. Aviva France is distinguished by a balanced multidistribution model which has proved itself: 875 general agents, 1,800 agency staff, 400 life advisers, more than 1,000 brokers, partners (Union Financière de France and Médéric). Aviva France's partners also include AFER, the leading association of savers in France, and the Crédit du Nord Group. Specialising in unit-linked products, Aviva is well-known for the performance of its long-term funds and its strong commitment to its customers through its Good advice approach. Aviva has more than 3,200 employees. As at 31 December 2006, Aviva France recorded a consolidated turnover of €6.4 billion, a consolidated operating profit of €689 million (based on intrinsic value - EEV/IFRS norms) and managed assets worth €72.9 billion.  

Related news