Aviva, one of the leading insurance companies in India, and Affle the leader in mobile media innovations, today announced a partnership to enable Aviva to reach out and interact with users of mobile phones.
Aviva, one of the leading insurance companies in India, and Affle the leader in mobile media innovations, today announced a partnership to enable Aviva to reach out and interact with users of mobile phones.
This partnership ensures that Aviva engages with the users of the SMS2.0 service in a focused manner to evaluate their cost of postponement for retirement planning. It offers multiple levels of interactivity to the users. Thus if the user likes a particular promotion showcased to him by Aviva, he could get connected to the Aviva customer care center at the click of a button.
The user could also get the desired information by sending an SMS. It thus presents a holistic communication platform, with the brand having the opportunity to increase awareness, share additional information, and finally drive users to a query or purchase.
Commenting on the partnership, Vivek Khanna, director marketing at Aviva India, said: "As a Forward thinking organization we have always believed in reaching out to our target audience in ways that are customer friendly. Given the reach and interactivity offered by a mobile phone, we really believe in the power of this medium. We value Affle's SMS2.0 solution as it provides us a robust platform to interact non intrusively with mobile users, and also drive a lot of engagement."
With this partnership in place, users of SMS2.0 have already started being exposed to Aviva communication.
Anuj Kumar, executive director (South Asia) of Affle, said: "We are pleased to partner with Aviva in India. The initial results to their campaign have been very positive, with over 4% users clicking on the interactivity options. This interactivity leads users to directly call Aviva, or get Aviva to call them back, amongst other things. We expect these positive trends to continue, as SMS2.0 blends itself with the existing user experience, and offers easy to use interactivity options, which have been much appreciated by the user."
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For further information, please contact:
Pooja Garg Khan
Aviva Life Insurance
Phone: 95124 2804141
E-mail: pooja.khan@avivaindia.com
Notes to editors:
About Aviva Life Insurance
Aviva Life Insurance is a 74:26 joint venture between Dabur and Aviva. The current paid up capital amounts to Rs 758 crore. Aviva Plc is the UK's largest insurance group and the world's oldest insurance group, with a history dating back to 1696. Today, it is the fifth largest insurer worldwide, with 40 million customers and £364 billion of assets under management. Prior to nationalization, Aviva was the biggest foreign insurer operating in the Indian market.
Founded in 1884, Dabur is one of India's oldest and largest groups of companies. The group's consolidated annual sales are in excess of Rs 1,899 crore. The professionally managed company is the country's leading producer of traditional healthcare products.
Aviva pioneered the concept of bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 65% of the total sales of Aviva India. Through its branches and its bancassurance partner locations, Aviva products are available in close to 500 towns and cities across India.
Aviva's products have been designed in a manner to provide customers flexibility, transparency and value for money. It is among the first insurance companies to introduce Unit Linked Products in India.
Aviva has a unique need-based sales approach through the "Financial Health Check" (FHC). The FHC is a free service administered by its FPAs (Financial Planning Advisers) for a need-based analysis of the customer's long-term savings and insurance needs. Depending on the life stage and earnings of a prospective customer, the Financial Health Check assesses and recommends the right insurance product for her.