The first of BSM’s newly branded cars have hit the streets as part of the UK’s largest driving school’s multi-million pound transformation programme.
The first of BSM’s newly branded cars have hit the streets as part of the UK’s largest driving school’s multi-million pound transformation programme.
Over the next year, 4417 new Vauxhall Corsas and 1485 new Vauxhall Astras will be on the road. In addition to those, there will be 205 new Vauxhall Corsas and 30 new Vauxhall Astras which will be level three automatics for learners with mobility problems.
The new branding has been designed to give the UK’s largest driving school a fresh, modern, funky and vibrant look. It also includes a new roof hat design replacing the well-known BSM pyramid.
The new look circles on the side of the cars will also feature in future marketing materials too.
BSM director Mykay Kamara, said: “It’s great to see the BSM cars with a much fresher and contemporary look and over the next year more than 6,000 of them will take to the roads
”The most controversial aspect of the new look is the new roof hat, which is replacing the very well-known BSM pyramid but we feel that it is much more in keeping with the brand’s modern image.”
Maurice Howkins, fleet sales director at Vauxhall, added: “Vauxhall and BSM have now enjoyed a rewarding and long-standing relationship for over a decade. The timing of BSM’s livery change falls in line with the launch of the fun and stylish new Corsa, a model designed to appeal to young, urban drivers and so, an ideal choice for learners.”
-ends-
BSM/RAC Press office contact:
Lucy Haughey or Jenny Chapman on 01603 354337/07800 690149 or 01603 684224/07800 699668
A selection of new BSM livery images is available at www.racnews.co.uk
Notes to editors:
About BSM
Founded in 1910, BSM is the UK’s most experienced national driving school. Each year it teaches over 160,000 learners how to drive. It has approx. 3,400 driving instructors across the UK.
While BSM is best known for teaching learner drivers, it is also one of the largest providers of training for driving instructors. It is a founding member of ORDIT (Official Registry of Driving Instructor Training) and plays an active role in lobbying the Government on road safety and learner driver-related issues.
About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists’ needs. RAC incorporates BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.
Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 14%.
RAC’s news releases and a selection of images are available from the internet press centre at www.racnews.co.uk.