Broad Lane Leisure, Alcester, has won the highly coveted CRiS Dealer of the Year Award 2007, for going the extra mile in offering the highest level of customer service in the UK.
Broad Lane Leisure, Alcester, has won the highly coveted CRiS Dealer of the Year Award 2007, for going the extra mile in offering the highest level of customer service in the UK.
The award, sponsored by HPI and run in association with the caravan clubs and the National Caravan Council (NCC), is a chance for readers of Practical Caravan to nominate their favourite dealer for the top prize. Broad Lane Leisure’s unflinching focus on customer care gave them the advantage and they nudged last year’s winner, Lowdham Leisureworld, into second place.
Alan Bishop, industry relations director of HPI, comments: “Broad Lane were deserving runners up in 2006 and this year they raised their game even further. They are a dealership of outstanding customer service and a credit to the industry. Throughout each of the assessment stages of the competition they consistently demonstrated a strong commitment to customer service, and this came through very strong during our ‘mystery shopping’. The provision of dedicated information for caravanning beginners shows just how this company goes that ‘extra mile’ to look after their customers.”
For the award, customers nominate their favourite dealer, and then a short list is drawn up by a judging panel from Practical Caravan, the Caravan Club, the Camping and Caravanning Club, the National Caravan Council and CRiS. The judges consider the dealers’ commitment to industry standards such as their use of CRiS in checking trade-ins, accurately assessing the suitability of the customer’s car for towing, whether their workshop is approved, and membership of the NCC. Real caravanners then "mystery shop" the short-listed dealers to assess their standard of service.
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Notes to editors:
About CRiS
The National Caravan Council (NCC) and HPI established CRiS in 1992, to provide touring caravan keepers with an organised national registration system, similar to the DVLA for cars. CRiS gives caravan keepers access to a vital register that can help protect the security of their caravans and help the police in returning stolen caravans to their rightful owners.
Visual markings of the unique CRiS VIN make the caravan less likely to be targeted by thieves and support the police with any "spot checks" they conduct. Since July 1997 all new caravans have been fitted with electronic tags, containing the caravan’s VIN, during manufacture.
CRiS has over 400,000 touring caravans registered, and records of some 30,000 changes of ownership every year. Details are held of the 3000 or so caravans stolen each year, provided by the police, insurance companies, members of the public, The Caravan Club and the Camping and Caravanning Club.
About HPI
Originally established in 1938, HPI is the UK’s primary source of vehicle information for the UK motor industry and motoring consumer. HPI Limited is an independent organisation, which since August 2004 has been a part of the Aviva Group. HPI encompasses both the HPI database of all UK road registered vehicle descriptions and histories, and the National Mileage Register (NMR) with nearly 80 million mileage records.
Together, HPI and NMR represent the UK’s largest and most authoritative independent vehicle information source, combining and interpreting data from government agencies, industry bodies, private organisations, the police and the general public. Registering with HPI allows companies to protect their financial interests in motor vehicles and a wide range of other mobile assets.
HPI
Checks give purchasers instant confirmation of whether vehicles are correctly described, known to be subject to outstanding finance or serious accident damage, or recorded as stolen or “clocked”.
About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists’ needs. RAC is a part of the Aviva Group which also includes BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.
Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of the Aviva group). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 14%.