Aviva Life Insurance kicked off a series of road shows across 19 cities of West Bengal, Bihar, Orissa, Assam, Meghalaya and Sikkim – "Control mein ya kismet pe", keeping in line with its tag line "Kal par control".
Aviva Life Insurance kicked off a series of road shows across 19 cities of West Bengal, Bihar, Orissa, Assam, Meghalaya and Sikkim – "Control mein ya kismet pe", keeping in line with its tag line "Kal par control".
One of Aviva’s several initiatives to expand its customer base in India and grow the Indian Life insurance market, a one of its kind road show aims to build awareness amongst the masses about the importance of Life Insurance. Beginning from Murshidabad in West Bengal, the road show will travel through Burdwan, Midnapore, Balasore, Keonjar, Aangul, Sambalpur, Rourkela, Jamshedpur, Dhanbad, Gaya, Patna, Muzzafarpur, Gangtok, Jorhat, Dibrugarh, Shillong, Silchar and finally conclude at Agartala, in December 2006.
Elaborating on the initiative, Vivek khanna, director marketing, Aviva said: ”The theme of this road show is the common man’s need for security in view of the unpredictability of life. Although the awareness about the need for Life cover is increasing in India with the industry growing at 32% last fiscal, there is a need to do much more. Through innovative efforts such as these, Aviva aims to educate people about the benefits of a life insurance policy and the kind of security blanket it can provide in times of need”.
Revolving around the theme of a man’s desire to predict the future, the road show is designed to be a crowd puller with several attractions for the masses including exciting gifts for the participants. These include innovative games and contests to predict the personality and future of an individual- "Control mein ya kismet pe" and there are palmists accompanying the float as well. The prediction parameters in the float include temperature, humidity, prices and rainfall amongst others.
In each of the 19 locations across West Bengal, Bihar, Orissa, Assam, Meghalaya and Sikkim, Aviva’s attractive float will touch popular points to reach out to the maximum number of people.
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For further information, please contact:
Pooja Garg Khan
Aviva Life Insurance
Telephone: 95124-2804141
E-mail: pooja.khan@avivaindia.com
Notes to editors:
About Aviva
Aviva plc is the UK’s largest insurance group and the world’s oldest insurance group, with a history dating back to 1696. Today, it is the fifth largest insurer worldwide, with 35 million customers and Ł332 billion assets under management. Prior to nationalization, Aviva was the biggest of the foreign insurers operating in the Indian market.
Aviva pioneered the concept of bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 65% of the total sales of Aviva India. Through its branches and its bancassurance partner locations, Aviva products are available in 398 towns and cities across India.
Aviva’s products have been designed in a manner to provide customers flexibility, transparency and value for money. We have been among the first companies to introduce unit linked products in the market.
Aviva has a unique need based sales approach through the “Financial Health Check” (FHC). The FHC is a free service administered by our FPAs (financial planning advisers) for a need-based analysis of the customer’s long-term savings and insurance needs. Depending on the life stage and earnings of the customer, the FHC assesses and recommends the right insurance product for them.