Hibernian Life & Pensions announces today, Wednesday 27 September, that it has commenced a new national advertising campaign highlighting the importance of saving to sustain current lifestyle habits.
- Hibernian advertising campaign targets 25-44 year-olds
Hibernian Life & Pensions announces today, Wednesday 27 September, that it has commenced a new national advertising campaign highlighting the importance of saving to sustain current lifestyle habits. Targeting 25-44 year-olds the campaign also highlights the fund choice available through Hibernian’s pensions product range, particularly the High Yield Equity Fund, Property Funds and Socially Responsible Investment (SRI) Funds. The campaign will run from 25 September to 16 November 2006.
This campaign includes television and radio advertising. Over 500 TV spots will appear on RTE, TV3, Sky, TG4, Setanta Sports and Paramount over the month. Radio spots each 40 seconds long are to appear on Radio 1, Today FM and Newstalk. Local radio spots are reserved on 98fm, Q102, Limerick 95fm, Galway Bay and 96fm (Cork). The pensions adverts are cut downs from the main Hibernian "Good Thinking" advertising campaign, a €2 million advertising campaign which Hibernian launched in November 2005 and which builds on its position as a leading insurer in Ireland.
Gareth McQuillan, product development and marketing director, Hibernian Life & Pensions, said: “Hibernian Life & Pensions fully supports the Government agenda to raise the level of pensions cover nationally. Earlier in 2006 we published ‘The Global Pensions Puzzle’, which identified some of the solutions to the pensions crisis being proposed in the USA, France, the UK and New Zealand. We also examined the attitudes of the middle-aged in Ireland to pensions and found that, 60% of Irish 40 to 60 year-olds wished they had started their pension earlier.
"The advertising campaign we are launching this week is targeting 25-44 year-olds many of who typically defer starting a pension without recognising the consequences this may have on their lifestyle in the future. We encourage anyone who hasn’t started a pension to look at the impact this might have on their income in the future and not to put off contacting their financial advisor for advice about pensions any longer.”
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Press contact:
Marie Therese Culligan, 01 617 8164, 087 2367008
marietherese.culligan@hibernian.ie
Notes to editors:
- Hibernian is Ireland’s largest composite insurer, ranked first for general insurance and top three for life and pensions.
- Hibernian Life & Pensions reported 17% growth in life new business APE basis in 2005. It employs over 800 people in Ireland. Its activities include pensions and life assurance, managing investments, general insurance and personal financial services.
- Hibernian General Insurance achieved gross written premium of €775.3 million in 2005. It employs in excess of 1200 staff in Ireland, insures one in four Irish motorists and one in three Irish homes. It offers all aspect of motor, home, farm and commercial insurance. Hibernian insurance products can be purchased from your advisor or broker, over the counter at one of our branches, over the telephone on 1890 33 22 11, or online at www.hiberniandirect.ie
- Hibernian is a subsidiary of Aviva plc, the world’s fifth-largest insurance group and the UK’s largest insurance services provider (based on gross worldwide premiums at 31 December 2005), and is one of the leading providers of life and pension products to Europe, with substantial positions in other markets around the world. Aviva employs 58,000 staff worldwide.
- Aviva’s principal business activities are long-term savings, fund management and general insurance, with worldwide total sales of Ł35 billion and assets under management of Ł317 billion at 31 December 2005.
- Hibernian news releases are also available on www.hibernian.ie