Aviva Life Insurance kicked off a series of road shows across 12 cities of Haryana and Punjab – "Control mein ya Kismet pe", keeping in line with its tag line "Kal Par Control".
Aviva Life Insurance kicked off a series of road shows across 12 cities of Haryana and Punjab – "Control mein ya Kismet pe", keeping in line with its tag line "Kal Par Control".
One of Aviva’s several initiatives to expand its customer base in India and grow the Indian Life insurance market, the one of its kind road show aims to build awareness amongst the masses about the importance of Life Insurance. Beginning from Bahadurgarh in Haryana the road show will travel through Rohtak, Sonipat, Panipat, Karnal, Patiala, Chandigarh, Faridkot, Jallandhar, Ludhiana, Amritsar and finally concluding at Jammu, on 14 July 2006.
Elaborating on the initiative, Vivek khanna, director marketing, Aviva said: ”The theme of this road show is the common man’s need for security in view of the unpredictability of life. Although the awareness about the need for life cover is increasing in India with the industry growing at 32% last fiscal, there is a need to do much more. Through innovative efforts such as these, Aviva aims to educate people about the benefits of a life insurance policy and the kind of security blanket it can provide in times of need”.
Revolving around the theme of a man’s desire to predict the future, the road show is designed to be a crowd puller with several attractions for the masses including exciting gifts for the participants. These include exciting and innovative games and contests to predict the personality and future of an individual - "Control mein ya kismet pe", Tarot card readers and palmists accompanying the float.
The prediction parameters in the float include sensex, temperature, humidity, prices and rainfall amongst others. In each of the 12 locations across Haryana and Punjab Aviva’s attractive float will touch popular points to reach out to the maximum number of people.
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For further information, please contact:
Pooja Khan
Aviva India
Telephone: 0124-2804141
E-mail: pooja.khan@avivaindia.com
Notes to editors:
About Aviva India
Aviva Life Insurance is a joint venture between Dabur and Aviva. Current paid up capital amounts to Rs 559 crores. Dabur are the 74% shareholder and Aviva the 26% shareholder. Aviva plc is the UK’s largest insurance group and the world’s oldest insurance group, with a history dating back to 1696. Today, it is the sixth largest insurer worldwide, with 30 million customers and Ł291 billion assets under management. Prior to nationalization, Aviva was the biggest of the foreign insurers operating in the Indian market.
Founded in 1884, Dabur is one of India’s oldest and largest groups of companies with the group’s consolidated annual sales in excess of Rs 1,537 crores. A professionally managed company it is the country’s leading producer of traditional healthcare products.
Aviva pioneered the concept of bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 65% of the total sales of Aviva India. Through its branches and its bancassurance partner locations, Aviva products are available in 378 towns and cities across India.
Aviva’s products have been designed in a manner to provide customers flexibility, transparency and value for money. We have been among the first companies to introduce unit linked products in the market.
Aviva has a unique need based sales approach through the “Financial Health Check” (FHC). The FHC is a free service administered by our FPAs (financial planning advisers) for a need-based analysis of the customer’s long-term savings and insurance needs. Depending on the life stage and earnings of the customer, the FHC assesses and recommends the right insurance product for them.
Aviva is also keen to reach out to the underprivileged that have not had access to insurance so far. Through its association with BASIX (a micro financial institution) and other NGOs, it has been able to cover lakhs of lives.