Norwich Union and RAC are pleased to announce today that Diffiniti has been selected as their new agency to handle the digital media account for both businesses.
Norwich Union (NU) and RAC are pleased to announce today that Diffiniti has been selected as their new agency to handle the digital media account for both businesses.
Diffiniti, one of a final shortlist of four agencies, won the account – worth Ł20 million in 2006 - following a rigorous pitch and interview process.
Diffiniti will begin working on the account from 1st April, following successful transition from incumbent agencies Harvest Digital and All Response Media.
The decision was taken to consolidate activity within a single agency to optimise media efficiencies and to help drive the digital media strategy for both NU and RAC. Among the key reasons for selection was Diffiniti’s knowledge of the digital media market and their ability to work across NU’s and RAC’s diverse portfolio of products and services.
Colin Webb, director of NU General Insurance marketing, said Diffiniti clearly understood the key challenges facing both NU and RAC.
"Diffiniti’s team were passionate and knowledgeable, and we have confidence in their ability to manage the entire digital media mix effectively," he said.
Diffiniti managing director Robert Horler, added: "We are delighted to have won such a challenging and significant contract and are looking forward very much to working with Norwich Union and RAC."
The contract runs for two years subject to review.
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For more information, please contact:
Louise Zucchi on 01603 684506.
Notes to editors:
About Norwich Union
- Norwich Union is the UK’s largest insurer with a market share of around 14%
- With a focus on insurance for individuals and small businesses, Norwich Union insures:
- one-in-five households
- one-in-seven motor vehicles
- more than 800,000 businesses - Norwich Union products are available through a variety of distribution channels including brokers, corporate partners such as banks and building societies and Norwich Union Direct
- Norwich Union’s news releases are available from Aviva’s internet press centre at www.aviva.com/media
About Diffiniti
- Diffiniti is part of the Global Isobar network of digital agencies owned by Aegis plc, a FTSE 250 listed company
- By aligning its digital businesses under the single umbrella brand of Isobar, Aegis can now offer a global digital capability in all areas, with 1230 staff in 62 offices across 32 countries
- In the UK the Isobar network includes Glue and De-construct – two of Britain’s most successful digital creative agencies – and in the digital media space it comprises Diffiniti and Carat Digital, making it the UK’s largest online media planner/buyer.