USA: Aviva expands bank product portfolio with new deferred annuity

Aviva Life Insurance Company (Aviva) recently launched saver’s reward, a flexible premium deferred annuity designed for financial institution sales.

Aviva Life Insurance Company (Aviva) recently launched saver’s reward, a flexible premium deferred annuity designed for financial institution sales. With the addition of this annuity, Aviva becomes the only major carrier to offer banks a “full line” portfolio, which also features term life, whole life and single premium universal life insurance policies.

A seven-year surrender schedule annuity with strong guarantees, saver’s reward was introduced at M&T Bank and several other bank partners in late June. The product will be rolled out to additional financial institutions over the course of this year. In addition to a guaranteed minimum interest rate, saver’s reward features a first-year interest rate bonus, a jumbo annuity value bonus, new money interest rate crediting, a return of principal guarantee and several liquidity options.

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For further information:
Mark McVeigh
Aviva Life Insurance Company
Financial Institutions Marketing
800-225-8073 (x6270)
mmcveigh@avivausa.com

Notes to editors:
Aviva Life Insurance Company and its wholly owned subsidiary, Aviva Life Insurance Company of New York, are subsidiaries of London-based Aviva plc. Aviva plc has roots dating back to 1696 and is one of the 10 largest insurance groups in the world. One of the fastest-growing U.S. life insurers, Aviva Life Insurance Company offers a competitive portfolio of fixed life insurance and annuity products through select independent agents, banks and brokers.

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