Navigator today launched its 2005 advertising campaign, inviting financial advisers to discover what makes the Navigator platform brilliant.
Navigator today launched its 2005 advertising campaign, inviting financial advisers to discover what makes the Navigator platform brilliant.
With A$11 billion in funds under administration, Navigator is committed to the ongoing development of its unique and industry leading business tools and customer services. This campaign is designed to highlight things are simply working brilliantly at Navigator.
Created in conjunction with Melbourne's Onion Communication, the campaign will concentrate on trade advertisements in key financial services publications, including Money Management, IFA Magazine, Asset Magazine and Investment and Technology Magazine.
Rob Donaghy, group director products, marketing and public affairs, says the aim of the campaign is to reassert Navigator's position as the leading investment management platform for financial advisers.
"This campaign is about reminding financial advisers why they can trust Navigator and how we can help them build their business by offering an end-to-end business solution," said Rob.
The visual image of the advertisement focuses on the New Year's Eve firework display at the Sydney Harbour Bridge - an important moment in time when a high profile event ran like clockwork. Every day Navigator is able to make these kind of positive interactions happen for advisers, in order to help them manage their client and grow their businesses.
The "Brilliant" advertising campaign will run in two phases - the first will run from 21 April to early June and the second phase from early July to mid August.
"This campaign is really about the perceptions of some financial advisers - we are looking to highlight the finer points of Navigator and move away from the out-dated perceptions," said Rob.
Part of the strategy is the supporting tag line to the "Brilliant" theme of "reboot your thinking" - this is used to prompt those advisers to have another look at Navigator.
The image and the tagline work together to suggest that if advisers do re-consider Navigator they will be pleasantly surprised by what it has to offer and what it can do for their business.
"It's about ensuring advisers know that Navigator is different. We offer brilliant business tools and customer services. Advisers should consider using us when deciding on which platform to use to administer their client's money," said Rob.
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For further information please contact:
Simon Morgan
Group General Manager Public Affairs
Phone: (03) 9829 8892
Mobile: 0407 966 632
Notes to editors:
- Globally, Aviva Australia is part of Aviva plc, the world's fifth largest insurance group, the largest insurer in the UK and one of the top five life companies in Europe. Aviva was formed in May 2000 through the global merger of CGU plc and Norwich Union plc.
- Aviva is a leading provider of life and pensions products to Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance. It has premium income and investment sales from continuing operations of A$78 billion, and more than A$624 billion of assets under management (as at 1 July 2004). The group has more than 56,000 employees and 30 million customers worldwide. Aviva is a leading provider of life and pensions products to Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance. It has premium income and investment sales from continuing operations of A$78 billion, and more than A$624 billion of assets under management (as at 1 July 2004). The group has more than 56,000 employees and 30 million customers worldwide.
- The information in this document reflects Norwich Union Life Australia Limited's (NULAL) and NULIS Nominees (Australia) Limited's ('NULIS') understanding of existing legislation, proposed legislation, rulings etc as at the date of issue. In some cases the information has been provided to us by third parties. While it is believed the information is accurate and reliable, this is not guaranteed in any way. The information given in this document is of a general nature and has not taken into account the investment objectives, financial situation or particular needs of any particular person and it is not a substitute for professional advice. Applications to invest in a financial product issued by Aviva, or any of its related entities, must be made by completing the application form attached to the applicable Product Disclosure Statement ("PDS"). A PDS is available from Aviva or your financial adviser. Before making an investment decision on the basis of the information above, a prospective investor needs to consider, with or without the assistance of a professional adviser whether the information is appropriate in the light of their particular investment needs, objectives and financial circumstances.