Aviva Life Insurance today announced the opening of its four rural branches in Udaipur, Faridkot, Nasik and Nagpur. These branches will cater specifically to the rural populace of the districts around these locations.
Aviva Life Insurance today announced the opening of its four rural branches in Udaipur, Faridkot, Nasik and Nagpur. These branches will cater specifically to the rural populace of the districts around these locations.
The rural branches will sell "Amar Suraksha" and "Jana Suraksha" products which are especially customised for the rural markets by offering lower premiums. Amar Suraksha is a term life insurance policy. Apart from providing protection against death, it assures return of entire premium amount on survival. The minimum sum insured is Rs20,000 and the maximum is Rs1 lakh. The minimum annual premium is Rs500 and the maximum would depend upon the level of sum insured. The policy does not require any medical tests.
The Jana Suraksha Scheme offers a Sum Assured of Rs25,000 and Rs50,000. The premium can be paid annually as well as in a lump sum for a five-year and a ten-year period. It also has a double accident benefit designed to provide death as well as double accidental death cover.
Speaking on the opening of the branches, Mr Stuart Purdy, Managing Director, Aviva Life Insurance said: “We feel that the rural market has immense business potential. We are looking at it as a long-term opportunity and have therefore decided to open four dedicated units specifically to tap the rural market. Moreover we also plan to utilise the extensive network that our partner Dabur has evolved in the rural areas.“
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About Aviva
- Aviva Life Insurance is a joint venture between Dabur and Aviva. Aviva Plc is the UK’s largest insurance Group. Aviva Plc is the new name of CGNU Plc. Aviva is the world’s oldest insurance Group, with a history dating back to 1696. Today, it is the seventh largest insurer worldwide, with 25 million customers and assets under management in excess of US$300 billion.
- Founded in 1884, Dabur is one of India’s oldest and largest group of companies with annual sales in excess of Rs 1,350 crores. A professionally managed company it is the country’s leading producer of traditional healthcare products.
For further information, please contact:
Preeti Bakaya
Aviva Life Insurance Company India Pvt. Ltd.
Tel: 91124 2804141 ext: 5406
e-mail: preeti.bakaya@avivaindia.com