UK: Norwich Union term and critical illness sales are top of the league

According to this year’s Swiss Re Term & Health Watch survey, published today, Norwich Union has retained its market leading position for term sales for the third year running and has scored a league double by coming top for individual critical illness sales.

According to this year’s Swiss Re Term & Health Watch survey, published today, Norwich Union has retained its market leading position for term sales for the third year running and has scored a league double by coming top for individual critical illness sales.

The annual Term & Health Watch survey by Swiss Re is considered by many providers to be the leading market survey of new individual protection sales in the UK life and health market.

The results for term sales show that last year Norwich Union underwrote over 420,000 term policies, which equates to over 1,600 policies per working day in the UK. Turning to critical illness (CI) sales, the Swiss Re survey results show that new sales across all providers have broken through the one million barrier with more than 1.1 million policies sold, this represents a near 34% increase on sales in 2001. Norwich Union was responsible for nearly a quarter of all the policies sold with over 225,000 Norwich Union critical illness policies sold last year.

Willie Mowatt, director of product development at Norwich Union, said: "Norwich Union is delighted to have topped both league tables for term and critical illness sales. We will constantly strive to improve our products and services to ensure we maintain our market leading position in the protection market. It is encouraging to see that more and more consumers are now making sure their most precious asset – their family - is properly protected."

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Press office contacts:

James Evans - 08703 66 68 78 / 07790 487105
Ian Beggs - 08703 66 68 71 / 07790 487533
Louise Goffee - 08703 66 68 70 / 07810 057362
Lorna Wiltshire - 08703 66 68 78 / 07788 471849

Notes to editors

  • Norwich Union is the UK’s largest insurer. It is a leading provider of life, pensions and investment products and one of the leading IFA providers. IFAs provide around 75% of the company’s long- term savings business.
  • Norwich Union has strategic alliances with building societies and other leading UK brand names including Tesco Personal Finance and The Royal Bank of Scotland Group.
  • Norwich Union’s news releases are available on the Aviva plc website at www.aviva.com.

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