UK: Nearly half of average or below average earners have not heard of stakeholder pensions

Research on behalf of Norwich Union, the UK’s largest insurer, into stakeholder pensions shows that:

Research on behalf of Norwich Union, the UK’s largest insurer, into stakeholder pensions shows that:

  • Only just over a half of people earning between Ł10,000 and Ł25,000 a year say they’ve heard of stakeholder pensions. Of those who have heard of stakeholder, the majority have heard about them via the television.
  • Awareness of stakeholder increases in relation to earnings, with the result that more than eight out of ten people earning over Ł50,000 a year have heard of stakeholder pensions, whereas only just over three out of ten earning less than Ł10,000 a year have heard of them.
  • Two thirds of people earning between Ł10,000 and Ł25,000 a year say they’re ‘unlikely’ to consider taking out a stakeholder pension in the future, despite the fact that more than half of them have no other pension arrangements.
  • Despite this, more than nine out of ten people earning between Ł10,000 and Ł25,000 a year say they believe that planning for your retirement is important.

Commenting, Jerry Barnfield, director of pensions development at Norwich Union, said: “This research suggests that the benefits of stakeholder pensions are more familiar to the better off than to those on average or below average earnings, where nearly a half say they’ve not heard of them. This is a worry, because for a great many of them, stakeholder might well be a suitable savings option.

"The good thing is that the message has now got through to most people that planning for your retirement is vitally important, even if this has not yet resulted in sufficient numbers of those on more modest incomes being stirred into doing something about it.

"We will continue to work with Government to promote stakeholder as a secure, flexible and value-for-money way for many people to plan for their retirement.”

Press office contacts:

James Evans, head of media relations 08703 66 68 78 Out of hours 7790 487105 Ian Beggs, media relations manager 08703 66 68 71 Out of hours 7790 487533

Notes to editors

The key findings of the research were:

Awareness of stakeholder

The following proportion of people said they were aware of stakeholder pensions:

Earnings % Who Say Yes They’re Aware of Stakeholder Pensions
Less than Ł10,000 34%
Ł10,000 to Ł25,000 57%
Ł25,000 to Ł50,000 75%
Over Ł50,000 84%

Likelihood of taking out a stakeholder pension

When asked if they would be likely to consider taking out a stakeholder pension in the future, most people said ‘unlikely’, as follows:

Earnings % Who Say They’re ‘Unlikely’ To Consider A Stakeholder Pension In The Future
Less than Ł10,000 79%
Ł10,000 to Ł25,000 69%
Ł25,000 to Ł50,000 74%
Over Ł50,000 74%

This is despite the fact that only a minority of people on average or below average incomes say they have existing/alternative pension arrangements in place:

Earnings % Who Say ‘No’ They Wouldn’t Consider Stakeholder Because They Already Have Pension Arrangements
Less than Ł10,000 29%
Ł10,000 to Ł25,000 43%
Ł25,000 to Ł50,000 48%
Over Ł50,000 50%

Importance of planning for retirement

The research does highlight the importance that people now place on planning for their retirement, regardless of income:

Earnings % Who Feel It Is Important To Plan For Your Retirement
Less than Ł10,000 84%
Ł10,000 to Ł25,000 93%
Ł25,000 to Ł50,000 95%
Over Ł50,000 96%

Some additional findings from the research were:

Low earners

  • Whilst 84% of people earning less than Ł10,000 a year feel that it is important to make adequate provision for retirement, 79% of them said they were either ‘very unlikely’ (71%) or ‘fairly unlikely’ (8%) to consider taking out a stakeholder pension. Of these:
    • 34% offered a genuine reason why (for example, ‘I am happy with my current pension arrangements’, ‘I am already in a company scheme’ or ‘I’m happy with the other arrangements I have’).
    • 18% said they ‘hadn’t really thought about it’, 22% said they ‘couldn’t afford it’, 14% said they ‘didn’t know enough about them’ and 3% said they’d ‘rather spend the money on other things’.
    • Only 9% of people in this category said they WERE likely to consider taking out a stakeholder pension, and of these only 48% would consider themselves ‘likely’ to do so in the next 12 months.
    • Only 1% of people interviewed said they had already taken out a stakeholder pension.

Average or below average earners

  • Whilst 93% of people earning between Ł10,000 and Ł25,000 a year feel that it is important to make adequate provision for retirement, 69% of them said they were either ‘fairly unlikely’ (13%) or ‘very unlikely’ (56%) to consider taking out a stakeholder pension. Of these:
    • 60% offered a genuine reason why (for example, ‘I am happy with my current pension arrangements’, ‘I am already in a company scheme’ or ‘I’m happy with the other arrangements I have’).
    • 14% said they ‘hadn’t really thought about it’, 12% said they ‘couldn’t afford it’, 9% said they ‘didn’t know enough about them’ and 2% said they’d ‘rather spend the money on other things’.
    • 17% of people in this category said they WERE likely to consider taking out a stakeholder pension in the future, of which 60% would consider themselves ‘likely’ to do so in the next 12 months.
    • Only 1% of people said they had already taken out a stakeholder pension.

Middle income earners

  • Whilst 95% of people earning between Ł25,000 and Ł50,000 a year feel that it is important to make adequate provision for retirement, 74% of them said they were either ‘fairly unlikely’ (12%) or ‘very unlikely’ (62%) to consider taking a stakeholder pension out. Of these:
    • 78% offered a genuine reason why (for example, ‘I am happy with my current pension arrangements’, or ‘I am already in a company scheme’ or ‘I’m happy with the other arrangements I have’).
    • 8% said they ‘hadn’t really thought about it’, 6% said they ‘couldn’t afford it’, and 5% said they ‘didn’t know enough about them’.
    • 15% of people in this category said that they WERE likely to consider taking out a stakeholder pension, of which 64% would consider themselves ‘likely’ to do so in the next 12 months.
    • Only 2% of people said they had already taken out a stakeholder pension.

High income earners

  • Whilst 96% of people earning over Ł50,000 a year feel that it is important to make adequate provision for retirement, 74% of them said they were either ‘fairly unlikely’ (16%) or ‘very unlikely’ (58%) to consider taking a stakeholder pension out. Of these:-
    • 82% offered a genuine reason why (for example, ‘I am happy with my current pension arrangements’, or ‘I am already in a company scheme’ or ‘I’m happy with the other arrangements I have’).
    • 6% said they ‘hadn’t really thought about it’, 3% said they ‘couldn’t afford it’, and 4% said they ‘didn’t know enough about them’.
    • 15% of people in this category said that they WERE likely to consider taking out a stakeholder pension, of which 65% would consider themselves ‘likely’ to do so in the next 12 months.
    • 3% of people said they had already taken out a stakeholder pension.
  • Norwich Union subscribes to the study conducted by MORI Financial Services (MFS). The survey is continuous with 2,000 interviews a month, conducted face to face in the home.
  • The data in this release was collected between September and December 2001.
  • Norwich Union is the UK’s largest insurer. It is the UK’s largest provider of life, pensions and investment products and one of the leading IFA providers. IFAs provide around 75% of the company’s long-term savings business.
  • Norwich Union has strategic alliances with over 20 building societies and other leading UK brand names including Tesco Personal Finance Limited and The Royal Bank of Scotland Group.
  • Norwich Union’s news releases are available on this internet site
  • A selection of images is available from the CGNU Newscast site at www.newscast.co.uk
  • An ISDN facility is available for studio quality interviews. Call the press office on 08703 66 68 73

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