Norwich Union is refreshing its approach to household insurance, with the launch of ‘Home Doctor’.
Norwich Union is refreshing its approach to household insurance, with the launch of ‘Home Doctor’.
‘Home Doctor’ will provide advice, information and solutions to Your House and Home Plus customers about the potential risks they face at home at different times of the year, as well as during key life events, such as moving house.
‘Home Doctor’ has been developed to help householders understand and put into perspective the risks to their home and learn what they can do to minimise them.
For example, in Spring, ’Home Doctor’ will focus on home maintenance and improvements, providing customers with advice and guidance on how to reduce the chances of mishaps and avoid appointing rogue tradesmen.
Commenting on the launch of ‘Home Doctor’, Jill Willis, household market development manager at Norwich Union, said: “We’re taking a new approach to household insurance. Insurance protection is still a key part of what we are offering, but we want customers to view us as more than just an insurer - as a trusted source of information, guidance and provider of solutions for their home.
“Our experience shows that homeowners are more aware of some risks than others. We want to share knowledge with customers so that they understand the real risks their homes face. By improving customers’ knowledge and increasing awareness of actions they can take to minimise risk, we hope to help prevent unnecessary worry or anxiety.
“For example, the British Crime Survey of 2001 said that over half of householders were worried about burglary, yet less than 4 per cent of homes are actually burgled each year.”
Further phases of ‘Home Doctor’ with more customer benefits will be launched to customers during 2002.
For more information, intermediaries should speak to their usual Norwich Union contact.
Media contacts:
Liz Kennett/Jenny Chapman at Norwich Union on 08703 66 68 63
Notes to editors:
- Norwich Union is the UK’s largest insurer. In general insurance it is more than 1.5 times the size of its nearest competitor, and has a 19 per cent share of the market.
- It has a focus on insurance for individuals and small businesses. It insures:
- one in five households
- one in five motor vehicles
- more than 700,000 businesses
- Norwich Union products are available through a variety of distribution channels including brokers, corporate partners such as banks and building societies, and Norwich Union Direct.
- Norwich Union’s news releases are available on this internet site
- A selection of images is available from the CGNU Newscast site at www.newscast.co.uk
- An ISDN line is available for studio quality interviews. Call the press office 08703 66 68 68
- Norwich Union Insurance Limited Registered in England Number 99122 Registered Office. 8 Surrey Street Norwich NR1 3NG
- Member of the CGNU Group of companies and of the General Insurance Standards Council
For all life & pensions media enquiries 08703 66 68 73
For all other media enquiries 08703 66 68 68