Three until the launch of the projection - there's still time to upload your photo and take part.
Three until the launch of the projection - there's still time to upload your photo and take part. On 4 October, Aviva, the world's sixth-largest insurance group, launched a major interactive advertising campaign, putting the spotlight on its customers, employees and partners, as well as anyone else wanting to take part.
Currently assembled in a huge portrait gallery at www.lassuranceavotreimage.com/#/gallery, these photos will be projected onto a giant sphere installed in the main square of Paris' La Défense district from 18 to 24 October (from 7.30pm to midnight).
The same will happen in the other three cities participating in the campaign. People who have uploaded pictures will be sent an email informing them of the date and place of projection of their photos 48 hours before it takes place, as well as a link to be able to watch and re-watch the event. Images of the projections will also be broadcast live on the website www.lassuranceavotreimage.com via webcams set up by Aviva.
For each photo projected, Aviva will donate €1 to From Street to School, a charity that helps thousands of street children in India.
Place and date of the projections:
- Paris: 18 to 24 October on a giant sphere in the main square of La Défense
- London: 18 to 24 October at the National Theatre
- Singapore: 19 to 25 October at Central Mall, Clarke Quay
- Warsaw: 22 to 28 October at the Palace of Culture.
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Press contacts:
Karim Mokrane (Aviva)
Telephone: +33 (0)1 7662 7685
E-mail: karim_mokrane@aviva.fr
Estelle Joubert (Aviva)
Telephone: +33 (0)1 7662 5786
E-mail: estelle_joubert@aviva.fr
Valérie Dudoit (HDL Communication)
Telephone: +33 (1)0 5865 2016
E-mail: vdudoit@hdlcom.com