India: Aviva India among the top four `best places to work'

Aviva Life Insurance has been ranked among the top four best employers by the Great Places to Work Institute (GPTW) in the “Best Workplaces in India” study for 2009.

  • Survey conducted by Great Places to Work Institute
  • More than 373 companies participated across 25 industry verticals
  • Fifth consecutive year that Aviva has been in the Top 25 companies in this survey
  • The highest ranked insurance company

Aviva Life Insurance has been ranked among the top four best employers by the Great Places to Work Institute (GPTW) in the “Best Workplaces in India” study for 2009.

373 Indian companies across diverse industries and sectors participated in the study. This is the fifth consecutive year that Aviva has earned the recognition for being among the best places to work and is the only insurance company to be listed among the top 25 companies in this survey. Aviva Life shot up to fourth position making it to the list of dream jobs this year, up from the 23rd rank in 2008.

Speaking on the occasion, TR Ramachandran, CEO and MD, Aviva Life Insurance, said: “It is indeed a proud moment for us to be rated among India’s best employers. Aviva’s culture is driven by customer and employee centricity. We have committed to deliver one distinctive experience for our customers and employees, wherever we are in the world – we want them each to feel that ‘No one recognises me like Aviva’.”

The annual study, which was conducted by the GPTW in association with The Economic Times, surveys organisations across India from various industries. Ranking are based on assessments by anonymous employees of the company. Nearly 200 randomly chosen employees across Aviva India answered questions under five categories: fairness, camaraderie, credibility, pride and respect towards their employer. GPTW team called around 15, randomly selected, employees from the respondents and questioned them about their inputs to establish credibility.

Some of the key initiatives to encourage employee participation and recognition across Aviva include:

CEO Awards: A program that recognizes a team or an individual employee for delivering an innovative project with a clear RoI for the company. In addition, there are also separate reward platforms for Sales and Non-sales employees – Blue Riband

IDEAs: An interactive channel for inviting ideas from the employees on a business relevant issue. An example of this is the i-Save campaign which invited ideas on expense management and received over 800 responses

Talent Management: A process to identify, build and manage the strong performers as well as provide the necessary impetus, avenues and training for employees demonstrating high potential. The initiative "Talking Talent" had close to 50 employees participating last year

Global Climate Survey: This is a common process of measuring employee engagement institutionalised by Aviva plc. The inputs from the Global Climate Survey helped us strategise on the various organizational initiatives. Aviva India has among the highest engagement scores at 91% within the Aviva group of companies

In addition, Aviva has incorporated several other creative and interactive communication channels such as Fun@Work, town halls, coffee with the CEO, which are designed to facilitate expression of ideas and views irrespective of hierarchy or gender with a common goal of engaging people.

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For additional information, please contact:

Pooja Khan
Aviva India
E-mail: pooja.khan@avivaindia.com
Telephone: 01242709082

Arunima Kaushik
Adfactors PR
E-mail: arunima.kaushik@adfactorspr.com 
Telephone: 9833526182

Notes to editors:

About Aviva India
Aviva Life Insurance is a joint venture between Dabur and Aviva. Current paid up capital amounts to Rs 1,491 crore. Dabur are the 74% shareholder and Aviva the 26% shareholder. Aviva plc is the UK’s largest insurance Group and one of the world’s oldest insurance Groups, with a history dating back to 1696. Today, it is the fifth largest insurer worldwide, with 50 million customers and £381 billion assets under management. Prior to nationalization, Aviva was the biggest of the foreign insurers operating in the Indian market.

Founded in 1884, Dabur is one of India’s oldest and largest groups of companies with the group’s consolidated annual sales in excess of Rs 2,396 crores. A professionally managed company is the country’s leading producer of traditional healthcare products.

Aviva pioneered the concept of bancassurance in India, and has leveraged its global expertise in this area successfully in India. Through its branches and its bancassurance partner locations, Aviva products are available in more than 3,000 towns and cities across India.

Aviva’s products have been designed to provide customers flexibility, transparency and value for money. We have been among the first companies to introduce Unit Linked products in the market.

Aviva is also keen to reach out to the underprivileged that have not had access to insurance so far. Through its association with BASIX (a micro financial institution) and other NGOs, it has been able to cover lakhs of lives.

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