On 6 February 2009, a Corporate Diversity Trophy was awarded to Aviva France - a major player in life insurance and long-term savings, asset management and general insurance - by Mr Yazid Sabeg, commissioner for Diversity and Equal Opportunities.
On 6 February 2009, a Corporate Diversity Trophy was awarded to Aviva France - a major player in life insurance and long-term savings, asset management and general insurance - by Mr Yazid Sabeg, commissioner for Diversity and Equal Opportunities.
This trophy rewards the creation of the "Diversity Game", a fun, educational tool intended to raise the awareness of Aviva employees to corporate diversity.
For more than 10 years, Aviva has been implementing a CSR strategy based on solid experience, which remains one of the core concerns of the group. The company is committed to raising awareness and influencing the behaviour of its key target groups with regard to sustainable development. For Aviva, the involvement of its staff is central to its Corporate Responsibility approach. Indeed, as the world's fifth-largest insurance group, Aviva's workforce is made up of people from a broad range of countries and backgrounds.
Aviva values differences, provides a fair playing field and offers an environment that nurtures the talent and creativity of its employees, which ensures that they integrate well and develop a strong team spirit to deliver the best possible service to their clients.
Called "Rethink it" and published on the Aviva France intranet, the Aviva diversity game is structured around various scenarios related to corporate diversity. The game presents different situations and asks questions, for which several answers are proposed. The subtlety of the game lies in the fact that none of the answers is completely obvious, so it gets the players thinking. These scenarios help staff become fully aware of the need to respect diversity in the workplace.
This event, organised in partnership with the ACSE (National Agency for Social Cohesion and Equal Opportunities), recognised Aviva's commitment to promoting diversity.
The innovative Diversity Game concept had already been rewarded in 2007, by the United Nations Global Compact.
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Press contacts:
Isabelle Noir
Telephone: +33 (0)1 76 62 57 86
E-mail: isabelle_noir@aviva.fr
Fanny Bezol (Agence Zap)
Telephone: + 33 (0) 1 47 04 19 53
E-mail: isolal@agencezap.com
Screenshots from the game are available upon request.
Notes to editors:
About Aviva
With more than 300 years' experience, Aviva is a global insurer of European origin: it is the leading provider of life insurance and pension products in Europe with substantial positions in other markets around the world, particularly in North America and Asia, making it the world's fifth largest insurance group based on gross worldwide premiums at 31 December 2007. Aviva's principal business activities are life insurance and long-term savings, fund management and general insurance, with total sales of €56.7 billion and €455 billion of assets under management at 30 June 2008.
With more than 180 years' experience in France, Aviva is among the top ten players in the insurance market. Aviva France operates a balanced multi-distribution model based on a comprehensive range of products, mainly intended for individuals and small and medium enterprises. Some 900 general agents, 1,800 branch staff, 400 life insurance advisers, almost 900 wealth management advisers (Union Financière de France) and more than 1,000 active partner brokers are at the service of 3 million clients every day. Aviva has developed unique expertise in building effective partnerships for the benefit of its clients, particularly with AFER, the largest savings association in France, and the Crédit du Nord, Société Générale, Ford and Médéric groups. Specialising in unit-linked products, Aviva is recognised for the excellent performance of its long-term funds, the quality and innovation of its products, and solid commitment to its customers through its Good Advice approach.
Aviva France is a socially responsible company and has developed projects that include reducing and neutralising its CO2 emissions, supporting more than 250 projects to help children and the elderly through the Aviva Foundation, and implementing an acclaimed diversity policy.
The Aviva Group directly employs more than 4,700 staff in France. At 31 December 2007, Aviva France reported consolidated sales of €6.5 billion and an IFRS-based net profit of €338 million. The company managed assets worth €71.4 billion at 30 June 2008.