Our business

Women in Finance Charter

Inspiring women at Aviva.

Women in Finance Charter

Women in Finance Charter logo

Diversity among our people improves innovation, decision making and the way we deliver for our customers. We continue to strengthen our focus on improving gender balance across the Group at every level by supporting and developing the next generations of female leaders.

Increased gender diversity not only lends us business benefits but also has a wider impact on society and the economy.

We’re proud our commitment to be a responsible global organisation ties in so well with the aims of the UK government’s Women in Finance Charter.

We’re delighted to not only have signed the Charter but to have achieved our initial targets as a charter signatory, which are listed below:

  • For women to make up at least 30% of our Aviva Leadership Team (consistent with our 30% Club commitment in 2016).
  • To establish the Women in Leadership programme as a key initiative for developing a pipeline of leaders at Aviva who are women.

We have committed to increase the number of women in leadership roles* to 40% by 2021.

We are also committed to improving ethnic diversity within our leadership population.

Diverse and inclusive workplaces are far better workplaces. You get better debate, better decisions; more representatives on our customer base and overall it makes Aviva an even better place to work.

In 2020, we continue our commitment to develop programmes which help advance women at all levels, thereby strengthening our talent pipelines to senior management. 


* Leaders are defined as Head of and above.